Area Sales Manager, Distribution
LocationIND - Gujarat - Vadodara
Also inIND Mumbai - CHub Town Solaris
Work modeon-site
Typefull-time
SeniorityMid
DepartmentSales
Company size10,000+ people
PostedOct 5, 2026 · 1w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Set up the distributor network in area under coverage
Appoint, supervise and manage distributor related activities
Generate primary sales and supervise, aid and track secondary sales
Execution of primary sales and sales collection
Develop alternative distribution channels to reach retail
Manage third party sales force (TSE/DSE)
Profile efficient distributors in the coverage territory and recommend appointment/termination
Managing distributor inventory / sales orders
Achieve mutually agreed primary sales target, product wise, on weekly basis
Growth of sales through geographical expansion after assessing potential
Implement the price list at each level of the customer segment and ensure price stability
Ensure orders generated from customers are supplied on time and in full
Grow sales by selecting and developing approved new accounts
Broaden product range/volume in existing customer base
Maintaining optimum level of RDS inventory
Timely submission of Claims, check and verify claims
Ensure timely submission of Stocks and Sales statement with sales summary monthly
Cover end customers and trade, build/maintain long term relationship
Generate and grow secondary sales from Nursing Homes, Path Labs & General Practitioners
Maintaining and updating MIS in agreed formats
Manage trade schemes cost effectively and claim settlement within specified time
Adhere to company norms of field work and reporting
Coordinate with other Medical System members and supply chain function
Ensure proper forecasting of product is provided to Regional Sales Manager within agreed time
Handle all customer complaints satisfactorily
Organize, conduct in-service workshops and train users on BD products
Provide feedback on effectiveness of existing trade scheme and give recommendations
Develop understanding of how trade operates and acquire skills to deal with them
Gather market information on competitor activities, trends & practices and communicate timely
Identify market opportunities and communicate to managers
Train, guide, coach and develop Territory Sales Executive
Commercial/Financial (ROI specifically) acumen
Distributor / Distribution Management
Ability to handle stress
Negotiation skills
One to many communication (resulting in good ISP’s)
Objection handling techniques
Key account mapping
Presentation and negotiation skills
Clinical understanding
Analytical problem solving
Product knowledge
Relationship skills
Interpersonal skills
Stretch / Result orientation
Decisiveness
Customer focus
Action orientation
Ethical fitness
Building team spirit
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
To build BD Medical business within his/her assigned markets by driving primary and secondary sales through distributors.
Primary Sales:
•
Setting up the distributor network in area under coverage
•
Appointing, supervising and managing distributor related activities.
•
Generation of Primary sales and supervising, aiding and tracking secondary sales.
•
Execution of primary sales and sales collection.
Secondary Sales:
•
Development of alternative distribution channels to reach retail: Nursing home, Path Labs and General Practitioner and Chemists
•
Wholesale channel.
•
Direct delivery to retail: own DSR / delivery
•
3rd party entrepreneurs like Suppliers
•
Managing third party sales force (TSE/DSE)
Account conversions:
•
With direct working in the accounts (Hospitals/ NH/ Labs/ Institutes) and generate demand through end user work. (driving In-Service programs)
Principal Responsibilities (Accountability)
•
Distributor Management
•
Profile efficient distributors in the coverage territory and recommend appointment / termination of the same to the Regional Sales Manager/ Branch Manager as per business requirement.
•
Managing distributor inventory / sales orders
•
Achieve mutually agreed primary sales target, product wise, on weekly basis.
•
Growth of the sales through geographical expansion after assessing the potential of the new area and the viability of appointing a distributor.
•
Implement the price list at each level of the customer segment and ensure price stability.
•
Ensure that orders generated from customers are supplied on time and in full (quantity & range).
•
Grow sales in the area of influence by selecting and developing approved new accounts. Broadening the product range / volume in the existing customer base.
•
Maintaining optimum level of RDS inventory.
•
Timely submission of Claims, check and verify the claims and ensure the proper utilization of promotional materials
•
Ensure the timely submission of Stocks and Sales statement along with sales summary on monthly basis
•
Secondary sales Management
•
To cover end customers and trade as defined and to build / maintain long term relationship.
•
Generate and grow secondary sales from Nursing Homes, Path Labs & General Practitioners and liquidation of stocks in the distribution chain of wholesalers and suppliers.
•
Process adherence
Hiring process
•
Maintaining and updating MIS in the agreed formats for the following :
•
Customer profiling, Must Call List, conversion status evaluation, Stock & Sale statement, Town wise sales data, Product wise / town wise sales achievement & trends, activity details.
•
Manage trade schemes in the most cost effective manner and claim settlement within the specified time frame.
•
Adhere to the company norms of field work and reporting.
•
Coordinate on a regular basis with other Medical System members and supply chain function on information sharing and communicating the same to relevant members in BD.
•
Ensure proper forecasting of product is provided to Regional Sales Manager within the agreed time frame and continuously follow up on availability of products with him / her and the Supply Chain function.
•
End user work
•
Handle all customer complaints satisfactorily.
•
Organize, conduct in-service workshops and train users on BD products.
•
Market understanding
•
Provide feedback on the effectiveness of the existing trade scheme and give recommendation for the most appropriate scheme.
•
Develop understanding of how trade operates and acquire skills to deal with them.
•
Gather market information on competitor activities, trends & practices and communicate them in a timely manner to National Sales Manager and the concerned Marketing Managers.
•
Identify market opportunities and communicate it to Regional Sales Manager and the concerned Marketing Manager.
•
People Management
•
Train, guide, coach and develop Territory Sales Executive on daily filed work plans and sales generation
Key Competencies (Knowledge & Skills)
•
Commercial/ Financial (ROI specifically) acumen
•
Distributor / Distribution Management
•
Ability to handle stress
•
Negotiation skills
•
One to many communication ( resulting in good ISP’s)
•
Objection handling techniques
•
Key account mapping
•
Presentation and negotiation skills
•
Clinical understanding
•
Analytical problem solving
•
Product knowledge
•
Relationship skills
•
Interpersonal skills
BD SUCCESS FACTORS
•
Stretch / Result orientation
•
Analytical Problem solving
•
Decisiveness
•
Customer focus
•
Action orientation
•
Ethical fitness
•
Building team spirit
Contacts (Internal & External)
Internal
•
Regional Sales Manager
•
Branch Manager
•
ASM- Hospital
•
Regional Commercial Manager / Executive
•
Product Specialists – DHC
•
Business Managers – Medical Systems
•
Other Business Associates
External
•
RDS
•
Purchase Officer
•
Retailers, Wholesales, Distributors
•
Anesthetist, KOL, Nurses
Critical Challenges
The key challenges in this position is identification of potential territories / customers, conversion of customers, Distributor Management, expansion of sales, sales forecasting and price implementation in the allocated territory.
Problem Solving & Decision Making
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Legal
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Nice to have
Optional Skills
.
Primary Work Location
IND Mumbai - CHub Town Solaris
Additional Locations
Work Shift