Here’s what you’ll be doing as Organic Growth Lead:
Search and organic growth
Set and deliver TransferGo’s global organic search strategy.
You will lead technical SEO across crawling, indexing, JavaScript rendering, site architecture, internal linking, structured data and Core Web Vitals. You will also lead international SEO across our priority countries, languages and send-and-receive routes, including localisation and hreflang at scale.
You will build and manage a prioritised organic growth roadmap with Product, Engineering, Content and Marketing. You will identify opportunities based on customer needs, search demand and commercial priorities, protect organic performance during releases, migrations and structural changes, and strengthen our authority through digital PR, partnerships and link building.
AI visibility, AEO and GEO
Define how TransferGo appears across AI-powered discovery platforms, including Google AI Overviews, ChatGPT, Gemini and Perplexity.
You will improve how these platforms understand, represent and reference TransferGo. That includes developing content and structured-data approaches that increase our chances of being surfaced and cited, while strengthening our topical authority, brand entities and trust signals across the web.
You will monitor AI visibility, brand mentions, citations, accuracy and competitive presence, and work with Brand, Communications, Product Marketing and Compliance to make sure information about TransferGo is accurate, consistent and trustworthy.
This space is evolving quickly, so you will test new approaches, measure their impact and turn what works into repeatable practice.
Own the commercial performance and growth roadmap of TransferGo’s marketing website.
You will improve customer journeys, landing pages and conversion paths across priority countries and customer segments. Using customer insight, analytics and experimentation, you will identify and remove conversion barriers and build scalable landing-page and content frameworks that support acquisition campaigns, product launches and expansion into new countries.
You will partner with Product, Design, Engineering and Compliance to deliver improvements while keeping website content accurate, compliant, localised and consistent with the TransferGo brand. You will balance long-term platform development against the need to launch, learn and improve quickly.
Measurement and influence
Define how we measure organic visibility, AI visibility, qualified traffic, conversion and commercial impact.
You will build reporting that connects search, AI visibility and website performance to business outcomes rather than activity metrics. You will own the relevant analytics, SEO and AI-monitoring tools and manage agencies, freelancers and technology partners where needed.
You will turn data into clear priorities and investment cases, and help teams across the business understand how customer discovery is changing.