Experience
Proven reputation within brand strategy, business strategy, or management consulting. You’ve led significant engagements, built lasting client relationships, developed teams, and delivered work that created measurable business impact.
Strategic thinking
You diagnose complex challenges, reframe business problems, and build strategies that combine Human Truth, Brand Economics, and Experience. You know how to balance creativity with commercial reality, and you champion ideas from concept through to implementation. You bring robust points of view on categories, markets, and where brands need to go next.
Communication
You’re an exceptional communicator who writes with clarity and conviction, presents with authority, and facilitates sessions that unlock breakthrough thinking. You adapt your approach for different audiences and know how to build buy-in at every level, from working teams to boardrooms.
Collaboration
You build trust across teams, disciplines, geographies, and cultures. You bring people together around a shared vision, invite diverse perspectives, and elevate the thinking and quality of everyone around you.
Independence and ownership
You take full accountability for your projects, your relationships, your team, and your contributions to the business. You manage complexity with commercial intelligence, balancing client satisfaction, team wellbeing, and profitability. You do what you say you’ll do and inspire confidence in others.
Curiosity
You have a genuine passion for brands, culture, business, and what’s next. You stay ahead of shifts in our industry and adjacent fields, and you bring that thinking into your work and share it generously with others.