Beyond the qualifications, we hire through a specific lens. These aren’t buzzwords; they’re the things we’ll actually look for in how you talk about your work.
You’re a builder, not a maintainer.
You’re most energized when there isn’t a clear path yet, and you get to define it. You don’t wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Sr. Product Marketing Managers don’t just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You’re AI-curious - genuinely.
You’re not using AI tools occasionally. You’re rewiring how you work around them. You’re faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
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A proven track record of building and shipping product marketing work, with depth of ownership that matters more than the number of years in seat.
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Experience creating, testing, and adapting product marketing work in fast-moving, high-growth, startup, or similarly ambiguous environments.
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AI fluency, including comfort working in an AI-shaped environment and using AI tools or workflows to improve research, content creation, and execution.
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Ability to operate in ambiguity, move across shifting priorities, and flex into adjacent areas such as solutions marketing, growth, and demand generation.
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Exceptional ability to translate technical product features into compelling, value-driven solutions for buyers.
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Demonstrated experience conducting market research, competitive analysis, and developing targeted messaging.
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Strong collaboration and communication skills, with the ability to partner effectively across Product, Sales, and Marketing teams.
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Excellent written and verbal communication skills, including the ability to present complex information clearly and persuasively.
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Ability to travel occasionally.