• Identify market opportunities, understand customer needs, and define the overall strategy and goals for the Anthem UX platform and all related fuel dispenser and EV charger applications and integrations.
• Create the product roadmap for the product portfolio with a clear plan on how new NA market opportunities aligned with new product features will deliver the annual revenue and profit plans.
• Manage the revenue and margin for the product portfolio including pricing.
• Conduct market research and gather customer feedback to understand the market needs and the product’s position within the market.
• Establish relationships with key accounts and market segments while actively seeking Voice-Of-Market (VOM) and product feedback.
• Accountable for product portfolio lifecycle from definition through End-of-Life activities. Throughout the product lifecycle, monitor product performance against key metrics and goals. Based on this data, make informed decisions to optimize the product portfolio.
• Develop a close collaboration with the commercial sales team including forecasting, win/loss, and competitive analysis.
• Demonstrate excellence in execution; aligning key stakeholders to decisions, engineering and operations, highly collaborative with cross-functional partners and customers.
• Support and work closely with the product manufacturing and SaaS organizations to actively maintain product quality and operational margin.
• Communicate with stakeholders, including company executives, to report on product performance, progress, and future plans.
• Lead competitive benchmarking efforts to ensure market positioning is consistent with strategic objectives for the product for the product line.
• Collaborate with select customers to capture the return on investment (ROI) for how the adoption of the Anthem UX platform has positively impacted their business.
• Monitor the overall volume, revenue, profitability, hit rate and warranty costs of the product lines.
• Periodically visits (with sales) customer sites to establish and maintain relationships with key customer contacts thus maintaining a deep technical intimacy with all aspects of the product and its application.
• Assist in any necessary training as needed: customers, engineering, support, sales, field service etc.
• Provide tactical sales support as necessary, including presentations and demonstrations to key customers.
• Collaborate with Marketing on defining and creating all needed product literature and documentation including web site content and social media campaigns.
Experience: