Before you join, these problems will probably have moved, you should be comfortable with that. Below are two current problems we’re looking at solving short term:
Marketing-led landing pages. Our current marketing led landing pages workflow is slower than it should be for the blog, newsroom and content teams, and for landing page tests in lifecycle and paid we’re often spending more time talking/prioritizing experiments than building experiences for them. You will own this surface end to end, and you will own the recommendation on where it goes next: you might decide between vendor vs. in-house solution, or build a self-serve, agentic landing page service. The outcome is simple, better, faster landing pages, more self serve, and happy partner teams.
Self-serve audiences and attributes. Our partner teams currently go through us for Audience syncing with paid platforms and marketing led lifecycle. We think this should be a self service capability available to our marketers: whether that’s a vendor or in-house, how the data contract gets enforced in code, and what the self-serve layer looks like are all open questions this person will answer to ensure we reach the right person at the right time with the right message.
Other projects on our radar: a learning loop for generative assets in ad campaigns, improving infra behind core intelligence feeds powering our paid campaigns, real-time recommendation management across lifecycle and paid, and more.