Media Specialist, Campaign Activation
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Before you apply
SalaryNo pay range posted
LocationNew York City, NY
Work modehybrid
Typefull-time
SeniorityMid
Experience2–3 yrs
DepartmentMarketing
Company size10,000+ people
First seenNov 3, 2026 · 1d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in marketing or related field
2-3 years of experience in digital marketing within an agency or retail organization
Experience required in paid social planning and/or execution
Knowledgeable across Social platform media capabilities
Experience managing creative assets and working with creative teams
Experience working with project management tools such as Adobe Workfront & Figma
Outstanding analytical skills and attention to detail
Excellent communication skills (verbal and written)
Excellent critical thinking and problem-solving ability
This role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 3 days during the week; Tuesdays-Thursdays.
We only hire individuals authorized for employment in the United States.
Skills
Adobe Workfront
Figma
About the role
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We’re seeking a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you’ll be responsible for planning lower funnel ad content, briefing, and providing feedback to creative, analyzing performance, and collaborating with cross functional teams to ensure flawless campaign execution. This is a fantastic opportunity for someone who is both creative and analytical to help drive effective paid social media marketing for our brand. Your ability to think strategically and stay ahead of the latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.
Responsibilities
Your Impact
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Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
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Manage PINK campaign assets and refreshes
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Ability to think from the perspective of our target audience
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Ability to think from the perspective of Paid Social channel execution team
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Ability to understand what triggers our customers to engage and interact with social media
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Qualitatively and quantitatively analyze ad content and reporting to inform content approach and best practices, including brand-created and creator content. Develop insights and recommendations/actions
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Plan, activate and optimize PINK lower funnel campaigns
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Manage workstreams, processes and timelines with internal cross-functioning partners, in-house media channel teams, agencies and vendors for successful campaign execution
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Stay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefings
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Develop strong working relationships with cross functional partners across the organization including the paid social channel execution team, creative, brand strategy, public relations, site and more.
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Proactively manage issues with cross functional partners, escalating when needed
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Can-do mindset, proactive approach, insatiable curiosity, and a collaborative spirit
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Passion for paid media and content creation
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Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content
Benefits
Click here for benefit details related to this position.
Requirements
Your Experience:
•
Bachelor’s degree in marketing or related field
•
2-3 years of experience in digital marketing within an agency or retail organization
•
Experience required in paid social planning and/or execution
•
Knowledgeable across Social platform media capabilities
•
This role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 3 days during the week; Tuesdays-Thursdays.
Nice to have
Additional Preferred Experience
•
Experience managing creative assets and working with creative teams
•
Experience working with project management tools such as Adobe Workfront & Figma
•
Outstanding analytical skills and attention to detail
•
Excellent communication skills (verbal and written)
•
Excellent critical thinking and problem-solving ability
Legal
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, [Los Angeles Fair Chance Initiative for Hiring Ordinance](https://bca.lacity.gov/Uploads/fciho/Ban the Box Poster - Private Employers, as of 8.23.18.pdf), Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.