Joint Positioning and Partner Narratives
• Develop joint value propositions and “better together” narratives that connect Entrust capabilities with partner offerings, routes to market, and customer priorities.
• Adapt product and solution messaging for specific partners, industries, accounts, and stages of the buyer journey by collaborating with product marketing, business development and external partner marketing and technical teams
• Create industry-specific partner narratives and use cases for priority markets and buying audiences.
• Coordinate reviews across Brand, Product, Sales, and partner stakeholders while maintaining project momentum and quality.
• Create joint pitch decks, solution brochures, executive messaging frameworks, and customer-facing presentations.
• Develop content for partner and Entrust seller enablement, including talk tracks, FAQs, objection handling, solution overviews, and training materials.
• Build reference architecture narratives in close collaboration with product, solutions, technical, and partner subject-matter experts.
• Develop joint customer success stories and proof points that demonstrate the business value of partner-enabled solutions.
• Maintain partner-facing assets aligned with Entrust messaging and brand standards.
• Support the content creation and copy for partner-specific solution pages, integration pages, content hubs, marketplace-aligned resources, and sales resource centers by partnering with web, creative, content, and digital teams
• Collaborate closely with integrated marketing and field marketing teams on campaign briefs, messaging, content requirements, and asset reuse.
• Develop partner-specific content for account-based marketing programs, field marketing campaigns, partner campaigns, and opportunity acceleration.
· This role requires responsible use of AI to accelerate research, synthesis, ideation, and content development. Final work must be accurate, specific, differentiated, and distinctly human in voice.