Main Roles and Responsibilities:
1. Sales and Business Performance Management
• Own and drive sales performance of assigned niche brands across all retail locations.
• Monitor weekly and monthly sales trends, identify opportunities and risks, and recommend action plans to improve performance.
• Analyze sell-out, productivity, conversion, average transaction value, and other retail KPIs.
• Collaborate with Brand, Marketing, and Retail Operations teams inexecuting launches, activations, animations, and promotional campaigns.
• Conduct regular business reviews and provide recommendations to maximize sales opportunities.
• Support achievement of CRM objectives, including customer acquisition, database capture, loyalty, and client retention initiatives.
2. Retail Operations Excellence
• Ensure smooth day-to-day retail operations for assigned brands.
• Monitor stock availability and maintain optimal inventory levels in partnership with Supply Chain and Sales Operations teams.
• Identify out-of-stock risks and coordinate replenishment actions promptly.
• Conduct regular store visits to ensure compliance with operational standards, policies, and brand guidelines.
• Ensure proper execution of visual merchandising standards, tester management, promotional materials, and planograms.
• Support inventory audits, stock reconciliations, and retail compliance activities.
• Partner with agency teams to ensure proper staffing deployment and coverage across stores.
3. Training and Capability Development
• Develop and deliver training programs for Beauty Advisors, Fragrance Advisors, Make-up Artists, and retail personnel assigned to niche brands.
• Conduct onboarding and induction training for new retail team members.
• Facilitate product knowledge, selling skills, customer experience, and brand storytelling programs.
• Execute training calendars and learning initiatives aligned with business priorities and brand requirements.
• Conduct in-store coaching sessions and provide immediate feedback to improve sales and service execution.
• Reinforce grooming standards, service behaviors, and retail excellence expectations.
• Partner closely with the Senior Training Manager in localizing regional training materials and implementing learning strategies.
4. Field Coaching and Performance Improvement
• Spend significant time in stores conducting coaching, observations, and field visits.
• Identify individual and team performance gaps and recommend appropriate development interventions.
• Monitor training effectiveness through assessments, observations, mystery shopping results, and retail performance metrics.
• Support retail personnel in translating learning into improved customer engagement and sales results.
• Serve as a trusted coach and resource person for store teams.
5. Brand Representation and Stakeholder Management
• Act as the primary retail and training contact for assigned niche brands.
• Build strong relationships with Brand Principals, Retail Teams, Agency Partners, and Mall Partners.
• Ensure brand standards are consistently executed across all touchpoints.
• Support brand visits, launches, events, and retailer meetings when required.
• Provide regular updates, insights, and recommendations to management regarding brand performance and development opportunities.
6. Reporting and Continuous Improvement
• Maintain accurate records of training attendance, coaching activities, and development plans.
• Prepare sales, retail performance, and training effectiveness reports.
• Analyze business and training data to identify trends and recommend improvement initiatives.
• Continuously seek opportunities to enhance customer experience, retail execution, and learning effectiveness.
• Support regional and local retail excellence audits and initiatives.
7. Outsourced Services Management
• Monitor and oversee the performance of outsourced personnel assigned to the brand, ensuring that services are delivered in accordance with agreed standards, service levels, and business requirements.
• Regularly review and assess the scope and quality of services provided by the agency to ensure compliance with company expectations and operational standards.
• Coordinate with agency representatives regarding manpower concerns, attendance, performance issues, and service delivery gaps, and recommend appropriate corrective actions when necessary.
• Conduct periodic evaluations of outsourced personnel and provide feedback to the agency to support continuous improvement and service excellence.
• Ensure that outsourced resources are effectively deployed and aligned with retail, training, and brand objectives.
• Escalate service-related issues and risks to the Retail Operations Manager and relevant stakeholders, while working collaboratively with the agency to implement timely resolutions.
• Maintain accurate records and reports related to outsourced manpower performance, service quality, and compliance with contractual requirements.