Economic Modeling & Value Analytics:
• Build health-system-specific economic models and ROI frameworks to support large-scale Value Partnership deals, including multi-year agreements with IDNs and government health authorities.
• Design and oversee advanced health economic models, including:
• Cost-effectiveness analyses
• Total cost of care analyses
• Shortened length of stay
• Improved throughput and operational efficiency
• Lower total cost of care
Evidence Generation & Outcomes Measurement:
• Partner with Clinical Research and Medical Affairs to design real-world evidence (RWE) and outcomes studies aligned to payer and Hospital-based expectations.
• Define measurable clinical, operational, and economic endpoints.
Value Communication & Market Enablement:
• Develop compelling value narratives, economic tools, and payer-facing materials
• Ensure all value propositions are supported by clearly defined, trackable KPIs that resonate with stakeholders (e.g., cost per patient, improved outcomes, system efficiency gains).
• Partner with Global Commercial Marketing to integrate KPI-driven value messaging into product launches and competitive positioning strategies.
• Ensure consistency and accuracy in all economic claims and messaging
• Equip the sales organization with training and messaging to confidently lead conversations on economic value, cost of care, and patient outcomes
• Develop and deploy clear, data-driven value stories tailored to key stakeholders (clinical, supply chain, finance, C-suite)
• Develop high-impact materials to support strategic accounts, including executive presentations and value cases
• Partner with sales teams on strategic customer engagements where healthcare economics and reimbursement expertise is critical
• Partner with Marketing, Clinical and Medical Affairs to build executive level messaging built on evidence-based insights that reinforce Haemonetics’ differentiated value proposition
Market Insights & Thought Leadership:
• Act as the internal expert on evolving healthcare payment models, including value-based care, ACOs, bundled payments, and IDN economics
• Support reimbursement strategy and coding initiatives (e.g., CPT/APC codes), collaborating with Government Affairs on CMS engagement and advocacy.
• Educate the organization on key shifts in how healthcare systems evaluate and purchase solutions-moving beyond upfront cost to total value
• Provide ongoing insights into reimbursement landscapes, policy changes, and market dynamics that impact customer decision-making
Cross-Functional Partnership:
• Partner with Marketing to: Shape product positioning grounded in economic value; Develop targeted campaigns and customer-facing materials (e.g., value dossiers, economic calculators, case studies); Inform go-to-market strategies aligned to customer buying behaviors
• Collaborate with Clinical, Medical Affairs, and R&D to ensure alignment between clinical evidence and economic messaging