This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
About the company
Our client is a growing consumer brand in the food and wellness space focused on expanding its digital presence and building meaningful relationships with creators and its online community. As the company continues to grow its influencer, affiliate, and ambassador programs, they are seeking an execution-focused marketing professional to support the day-to-day expansion of these initiatives.
Role Overview
The Influencer Marketing Specialist will be responsible for supporting the company’s existing Influencer Marketing Manager with the day-to-day execution and expansion of influencer, affiliate, and ambassador programs.
This is a hands-on, execution-focused role rather than a strategic leadership position. The ideal candidate is highly organized, relationship-driven, and comfortable communicating directly with creators and agencies.
Location
Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Influencer Sourcing & Outreach
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Research and identify relevant influencers, creators, affiliates, and brand ambassadors aligned with the company’s audience and brand.
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Conduct proactive creator outreach through email, Instagram DMs, talent agencies, and other relevant channels.
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Build and maintain a consistent pipeline of prospective creator partnerships across Instagram and TikTok.
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Evaluate prospective creators based on brand alignment, audience relevance, content quality, and partnership potential.
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Maintain consistent follow-up with prospective partners to move opportunities forward.
Influencer & Agency Relationship Management
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Own day-to-day communication with influencers, creators, and talent agencies.
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Build and maintain strong relationships with creator partners throughout the partnership lifecycle.
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Serve as a reliable point of contact for creators and agencies while coordinating closely with the Influencer Marketing Manager.
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Maintain consistent communication regarding partnership expectations, timelines, deliverables, and outstanding requirements.
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Help strengthen long-term relationships across the company’s influencer, affiliate, and ambassador network.
Negotiations & Contract Coordination
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Communicate with creators and talent agencies regarding rates, partnership terms, timelines, and expectations.
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Support rate negotiations within established budgets and guidelines.
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Coordinate contract updates, distribution, signatures, and related follow-up.
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Ensure partnership terms and outstanding requirements remain organized and clearly documented.
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Track negotiation and contract status to prevent delays in campaign execution.
Campaign Coordination & Execution
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Support influencer partnerships from initial outreach through campaign execution and follow-up.
Experience with DTC, CPG, food and beverage, wellness, or other consumer brands is a plus.
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Experience supporting affiliate or brand ambassador programs is highly valuable.
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Experience providing light creative or content support is a plus.
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Email marketing experience is a nice-to-have but not required.
Skills
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Strong relationship-building and negotiation skills with the ability to confidently communicate with creators, influencers, and talent agencies.
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Strong understanding of Instagram influencer marketing and familiarity with the TikTok creator ecosystem.
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Strong creator sourcing and outreach capabilities across email, social media, talent agencies, and other relevant channels.
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Strong organizational skills with the ability to manage multiple creator conversations, negotiations, contracts, deadlines, and partnerships simultaneously.
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Strong creative instincts with an understanding of social-first, influencer, and UGC content and what contributes to engaging content.
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Working knowledge of Figma and the ability to make basic adjustments to existing creative assets is a strong plus.
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Basic video editing and static content creation capabilities are valuable additions to the core influencer marketing skill set.
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Ability to maintain organized creator pipelines and ensure consistent follow-up throughout the partnership process.
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Ability to work within an established influencer marketing program while supporting the priorities and direction of a senior marketing leader.
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Proactive and detail-oriented approach with strong follow-through across outreach, negotiations, contracts, and campaign execution.
What Success Looks Like
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A strong pipeline of relevant influencer, affiliate, and ambassador prospects is consistently maintained.
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Proactive outreach regularly converts into high-quality creator partnerships.
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Strong relationships are developed and maintained with influencers, creators, and talent agencies.
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Creator negotiations remain aligned with established budgets and partnership guidelines.
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Contracts, communications, campaign timelines, and follow-ups remain organized and move efficiently.
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Influencer and ambassador presence continues expanding across Instagram and TikTok.
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Creator partnerships remain aligned with the brand’s audience and creative standards.
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The Influencer Marketing Manager receives meaningful day-to-day execution support across sourcing, outreach, relationships, negotiations, and campaign coordination.
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The Influencer Marketing Specialist gradually develops greater ownership of campaign execution as their familiarity with the brand grows.
Opportunity
This is an opportunity to join a growing consumer brand and play a hands-on role in scaling its influencer, affiliate, and ambassador programs. As the Influencer Marketing Specialist, you will work closely with an experienced marketing team and company leadership while developing relationships across the creator ecosystem.
Application Process:
To be considered for this role these steps need to be followed: