3 days per week on site (Berlin office), 2 days working from home.
As Senior Marketing Manager Social Media in Germany, you’ll lead how our brand shows up across organic social and through creators and influencers. Reporting into the Head of Brand Germany, you’ll shape and execute our Social Media and Influencer strategy, driving cultural relevance, consideration and preference while supporting our broader brand and business goals.
You’ll act as the Social Media Editor-in-Chief for Germany, setting the direction for our social storytelling and coordinating the full organic content and editorial calendar, while also owning our Influencer and Creator ecosystem. You’ll connect always-on content, creators, key brand campaigns and cultural moments into one integrated Social ecosystem.
You’ll own our relationships with our Social Media & Influencer agency, steer always-on content production, build and evolve our creator ecosystem, extend high-impact brand campaigns and activations through Social and ensure our channels and creator partnerships reflect what audiences care about in real time.
This role blends strategy and execution, perfect for someone who lives and breathes Social & Creator culture, understands how brands can participate meaningfully in culture, and knows how to translate audience behaviour into powerful narratives and creative executions.
As part of the Brand team, you’ll collaborate closely with Brand Campaigns, Brand Activations, Media, PR, Commercial teams and Customer Service to ensure Social and Influencer are tightly integrated into everything we do.