As a newly established department, The Point Campaign Consulting Department offers a high degree of ownership.
It provides a dynamic environment where members can leverage their planning and strategy skills to create new promotional models, directly influencing client growth while contributing to the enhancement of Rakuten’s group-wide marketing value.
As the team is still in its launch phase, we are looking for talent who can lead the planning and strategy function.
In particular, we seek individuals who can structure marketing challenges, leverage Rakuten’s diverse assets (points, ad solutions, data), and translate them into PoC-ready, executable promotional designs.
Rather than delivering one-off campaigns, The Point Campaign Consulting Department’s core mission is to create models that can be repeatedly applied and scaled.
We are seeking someone with strong planning and conceptualization skills—someone who can structure initiatives and turn them into impactful, results-driven promotional models.
We won’t stop at a one-off campaign. By leveraging the vast ecosystem of the Rakuten Group, we’ll build a corporate sales promotion model that’s “scalable.”
Now, in the launch phase, why not join us in shaping the new standard of marketing with creative freedom?
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You will have significant ownership as part of a launch-phase team.
With the organization and its frameworks being built from the ground up, you will have broad responsibilities and the opportunity to directly shape ideas into reality.
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You will play a central role in creating the department’s first “successful promotional models.”
Based on client challenges, you will design new models that integrate points, advertising, and data, and refine them through PoC initiatives.
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This is a rare position where you can drive the entire process—from planning and design to PoC execution and model development.
Rather than delivering one-off campaigns, you will contribute to building reproducible, results-driven promotional frameworks.
Through this work, you will enhance both your strategic planning skills and your ability to design scalable business models—skills that hold high long-term market value.
Role Overview
This is a planning-focused role responsible for designing promotional initiatives that integrate points, advertising, and data to address client marketing challenges.
You will be involved end-to-end—from problem definition and campaign planning to PoC execution, performance evaluation, and model development—aiming to build reproducible promotional models that drive measurable results.