Accountabilities: Describe the primary duties and responsibilities of the job. Include only the essential functions of the job. Approximately 5 – 10 bulleted task statements should be identified.
1. Market Entry & Brand Development (≈25%)
• Adapt and implement BioLife’s global and regional brand strategies for the Indonesian market.
• Lead local market launch activities, building brand awareness and trust among potential plasma donors and local communities.
• Lead the development of BioLife brand and marketing materials to reflect BioLife’s global identity and values, while ensuring cultural and linguistic relevance.
• Manage and maintain content for BioLife’s owned channels (digital, social media, and in-center), keeping consistency with global brand while building community engagement and relevance within the local market.
• Support new center openings, coordinating in-center branding and signage, awareness and lead-driving activities, and work with cross-functional teams to ensure readiness to open.
2. Marketing Execution (≈40%)
• Devise, plan, and execute all marketing materials across paid and owned channels (digital, social, and traditional) to support donor education, recruitment, and retention.
• Work closely with local agencies to manage creative, digital, and media activities, ensuring consistent brand representation and media budget performance and optimization.
• Manage relationships with vendors and ensure high-quality and timely delivery of marketing assets.
• Design and implement CRM and donor communication strategies to guide donors through the full donor journey — from awareness and registration to retention and referrals.
• Use local data and feedback to refine donor experience and engagement initiatives.
3. Market Insights & Analytics (≈15%)
• Monitor market trends, consumer behavior, and donor feedback to identify growth opportunities.
• Track real-time campaign performance, providing regular reports and insights to key stakeholders.
• Use data-driven insights to identify opportunities, inform strategy, and optimize marketing activities.
Job Description
4. Collaboration & Compliance (≈10%)
• Collaborate with Global Marketing, Public Affairs, Legal, and Medical teams to ensure that all promotional materials meet regulatory and compliance standards.
• Coordinate with the operations and HR teams to support local events, community outreach, and donor recruitment activities.
5. Budget & Administration (≈10%)
• Manage the local marketing budget efficiently and transparently, tying investment to business outcomes.
• Support budget tracking, vendor payments, and reporting to regional finance and marketing teams.
Education & Competencies (Technical and Behavioral): List the essential and desirable education and competency requirements to perform the primary responsibilities of the job. Any minimum requirements should be noted.