Operator FIRST Responsibilities:
First off - this is not a “creative first” type of role. If you just want to write copy all day for writing viral IG reels, please apply to be our copywriter (which we are always hiring for), not this role.
You will running L10 meetings (reference the book Traction, by Gino Wickman).
You will be sharing screen and typing NAS (next action steps) for every individual that shows up to meetings, and host Mon/Wed/Fri stand-ups for 30-60 min as an organized disciplined operator and cut people off on the meeting (politely :-)) when they ramble to make sure meetings are efficient.
You will be reading end of week reports that are both quantitative AND qualitative, and adding comments on the google doc to provide coaching and feedback to the Head of IG and Head of YT (and other team members).
Again - you’re an operator FIRST, logical thinker, highly organized and disciplined, with a strong understanding of organic content.
ALL channel leaders (Head of IG, Head of YT, Head of Linkedin, and any outside agencies/vendors will all report to you. Think of yourself as a COO of the media company, an extremely detailed project manager making sure everyone is getting their responsibilities done on time, and ensuring overall growth.
Richard wants to be fully removed from ALL day to day operations, so examples of things that Richard is doing that he does NOT want to be doing and you will take over completely are:
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If the videographer uploaded the footage late 2 days and therefore IG content goes out late because the editors didn’t get the raw footage in time… Richard is NOT calling this out. You are. And you are immediately creating an SOP/process (and tough conversation with the videographer if needed) so Richard does NOT have to do it.
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If the content word-for-word scripts, which are due by 5 PM EST every Monday are submitted LATE by a copywriter, YOU are the one getting ahead of this and calling it out.
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If one video editor is approaching his 12 month term and is asking for a compensation bump, YOU are the one that is conducting the salary negotiation and structuring the comp structure so that it motivates the copywriter, and is sustainable for our P&L.
Phase 1: Instagram Organic (Immediate Priority)
You will work directly with our Head of Instagram to achieve 100,000 NET NEW followers gained per month (current growth: 70K/month followers)
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Leading the team of Instagram (Head of Instagram, 2 IG copywriters, 2 dedicated video editors for IG)
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You must fundamentally understand how to do each one of the below tasks (even if you’re not the one directly doing it):
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Conducting viral content research to find the most viral and trending content that exists
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Writing word for word teleprompter scripts for Richard to read off of when filming content that match his brand voice truly and sound like him
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Writing or approving copy
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Exceeding existing KPIs of: views, new followers, and up front cash collected
You must deeply understand Instagram before you can lead it.
Phase 2: Instagram + YouTube
Once Instagram is operating at a high level:
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You will oversee both Instagram and YouTube
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The YouTube channel owner and scriptwriter will report to you
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Watch time and session growth
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Content packaging for education-based channels
We do not believe in leaders who “manage” channels they don’t understand.
Phase 3: External Traffic - Podcast Interviews and Speaking
Once IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.
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This is key to helping Richard cross-pollinate with the audiences of other people’s YT channels, podcasts, etc.,
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This way, we are able to gain 10,000 + new followers per month from OTHER people’s audiences instead of relying only on our own growth
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Taking all of the content and “mining” it into tactical 20-60 second long clips to be used for short form content that can go insanely viral by themselves.
Phase 4: Short-Form Expansion (FB + TikTok)
You will expand organic distribution to:
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Facebook (organic, not ads)
This is not copy-paste repurposing from Instagram videos. Each platform has unique nuances, and you must be able to understand what they are and build a team, realistically growing or hiring a Head of FB/TK and coaching them up to excellence.
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Audience psychology differences
Phase 5: Written Platforms (X + LinkedIn)
You will eventually oversee:
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LinkedIn (a major priority)
This includes ghostwriting in the founder’s voice, narrative-based authority content, and business storytelling.
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Hire and negotiate compensation
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Hold people accountable to output and performance
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Work with agencies short-term (3–6 months), learn from them, then build in-house
This is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.