Reporting to Natasha Ulanowski, Senior Demand Generation Manager, you’ll be one of the first points of contact for our potential customers, engaging with hundreds of local government agencies across North America.
For inbound leads, you work closely with the Demand Generation team to catch any interest, and provide prospects who have “raised their hand” a friction-free experience to get their questions answered.
When you have no inbound leads to service, you are constantly researching new potential suspects using the attributes of our “Ideal Customer Profile”, working your network and sales tools, following up on high-quality lists, working with your dedicated Business Development Executive on account plans and always tweaking and improving your messages and scripts - using performance data and AI to do it smarter each time.
Above all, you take ownership of every opportunity to engage a new prospect. This is a highly visible position with great opportunities for growth into full-cycle sales, customer success, and other positions across the Go-to-Market team.
As a Business Development Representative at Clariti, you’ll get to :
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Build and execute high-volume, multi-channel outbound sequences - cold calls, personalized emails, LinkedIn touches, and more - with a test-and-iterate mindset informed by open rates, reply rates, and booked meetings.
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Use AI-powered tools to research prospects at scale, surface buying signals, and craft outreach that connects each agency’s specific pain points directly to Clariti’s value proposition.
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Multi-thread into buying committees by identifying the right decision-makers, influencers, and champions within each agency to ensure outreach lands with the people who matter.
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Work with Marketing and Sales to develop target lists, call strategies, and messaging - and find new ways to increase awareness of Clariti.
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Engage your Sales Executive partner to ensure smooth, timely handoff of qualified leads.
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Constantly evolve and improve the lead qualification process.
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Maintain a pipeline of prospects as information is gathered and interest is vetted.
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Keep Salesforce current by logging activities, maintaining accurate contact data, and flagging ideal accounts within your territory.
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Feed market intelligence back to the team by sharing prospect feedback, objections, and competitive insights to sharpen our messaging and GTM playbook