Strategic Client Advisory & Yield Optimization
Act as the primary, strategic point of contact for media owners, driving data-driven discussions around yield management and holistic revenue growth through the use of our platform. You will develop and execute joint, revenue-focused annual business plans with top-tier clients. Additionally, you will advise clients on inventory optimization, programmatic pricing, and monetization strategies across digital, static, and video assets, leveraging dashboards to guide proactive yield management.
Revenue Growth & Account Expansion
Identify and execute cross-sell and upsell opportunities to drive broader adoption of the Broadsign Platform, maintaining end-to-end commercial ownership of your accounts across all renewals and expansion efforts while partnering with the Sales team in a co-pilot model when navigating larger, complex deals to maximize revenue growth, retention, and platform usage.
Knowledge Leadership & Specialized Advisory
Serve as a trusted industry expert, sharing market trends, media insights, and advanced platform capabilities with media owners. You will guide clients in adopting sophisticated adserving, programmatic, and audience-targeting solutions to maximize overall inventory value. For Retail Media clients, you will offer strategic guidance on specialized omnichannel integrations, data commercialization, and emerging trade strategies.