Audience Delivery & Operational Excellence
• Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships, proactively identifying and resolving delivery issues.
• Coordinate with internal cross-functional teams, including Product, Engineering, Legal, Finance, Marketing, and Account Management, to ensure successful execution and client satisfaction.
• Maintain high standards of accuracy, organization, and operational excellence while managing multiple projects and deadlines.
• Serve as the primary point of contact for audience troubleshooting, collaborating with internal and external partners to resolve any audience issues or delivery-related challenges.
• Maintain documentation within Salesforce and other business systems, that focus on audience specifications, delivery requests, and client-specific requirements to ensure operational efficiency, transparency, and seamless execution.
• Support revenue-generating efforts by ensuring timely fulfillment of audience requests and helping remove operational barriers to activation.
• Create and maintain internal knowledge resources, training materials, and playbooks to support team efficiency and scalability.
Client Strategy & Audience Consulting
• Drive the adoption and utilization of Acxiom’s third-party audience solutions across digital marketing campaigns.
• Partner with clients and agencies during campaign planning to develop bespoke audiences that align with their business objectives.
• Use Acxiom tools and data assets to support customers’ goals.
• Serve as a trusted advisor by providing strategic recommendations that enhance audience targeting effectiveness and campaign performance.
• Validate audience counts and taxonomy mapping to ensure accurate audience execution and compliance with client requirements.
Campaign Performance & Thought Leadership
• Analyze campaign results and provide audience optimization recommendations to improve overall performance.
• Apply knowledge of digital marketing channels and platforms to identify opportunities for continuous improvement.
• Develop and maintain expertise in Acxiom products, audience solutions, digital advertising trends, privacy regulations, and market dynamics to educate stakeholders