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AccuWeather

Creative Writer: Forecasting and Communications

LocationState College, PA
DepartmentForecasting
Company size1,001–5,000 people
First seen1w ago
Last seen1h ago
About the role
AccuWeather is seeking a highly creative, curious, and deeply collaborative Creative Writer: Forecasting and Communications, to work directly with AccuWeather forecasters and the Writing Committee to further elevate the detail, clarity, precision, and distinctiveness of the language used to describe forecasts for our users. This role is designed for a graduate student or an individual with equivalent writing experience who brings fresh thinking about how complex weather information can be expressed in ways that are more detailed, precise, clear, engaging, and scientifically sound.
Embedded closely with Forecast Operations, this position will learn from meteorologists, participate in the forecast-writing process, and help develop new approaches, terminology, and descriptive frameworks that make AccuWeather forecasts more informative and better than what is available from any other source. The emphasis is on improving the consumer forecast experience - not traditional public relations - by helping forecasters communicate what the weather will be, what the impact will be, how it will evolve, what it may look like, and what details matter most to people making decisions. This includes a laser focus on developing stronger displays, greater artistry, and more effective visual communications that amplify the advantages of AccuWeather forecasts and content.
The Creative Writer: Forecasting and Communications will serve as a bridge between meteorological expertise and exceptional consumer-facing writing, helping AccuWeather deliver forecast descriptions with greater depth, nuance, consistency, and usefulness while preserving the scientific accuracy and authority at the core of the AccuWeather brand.
KEY RESPONSIBILITIES
Forecast Language, Detail & Description:
•
Work side-by-side with forecasters to craft and refine accurate, detailed, consumer-focused descriptions of daily weather, changing conditions, major storms, seasonal patterns, and forecast developments.
• Elevate forecast language beyond basic conditions by identifying the most useful details, nuances, timing, impacts, transitions, and sensory descriptions that help users better understand what to expect. Use bold, catchy and descriptive language.
• Translate complex meteorological concepts into clearer, more detailed, consumer-friendly language without sacrificing scientific meaning, accuracy, or appropriate expressions of forecast confidence.
• Develop new descriptive approaches, vocabulary, sentence structures, and frameworks that make AccuWeather forecasts more distinctive, informative, and useful than competing forecast experiences.
• Help establish consistent terminology for recurring weather patterns while preserving enough flexibility for forecasters to communicate the unique character and details of each forecast.
Forecaster & Writing Committee Collaboration:
•
Embed with AccuWeather forecasters to understand how forecasts are created, where language choices can add value, and how writing can better communicate meteorological insight to users.
• Work closely with the AccuWeather Writing Committee to test, evaluate, and introduce new approaches to forecast writing and description.
• Bring an outside writing perspective to established forecast workflows, asking thoughtful questions and proposing new ways of thinking, writing, and working.
•
Challenge conventional approaches to forecast description and explore new ways to communicate weather that provide users with greater detail, context, understanding, and value.
• Gather feedback from meteorologists and other stakeholders, iterate on language, and help turn successful approaches into practical writing guidance and repeatable standards.
• Support a collaborative environment in which meteorological expertise and strong writing work together to create a richer forecast experience.
Consumer Forecast Experience & Innovation:
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Review forecast descriptions across AccuWeather consumer experiences and identify opportunities to add specificity, context, clarity, and useful detail.
• Develop and test language that helps users better understand the timing, intensity, duration, variability, uncertainty, and real-world impacts of weather events.
•
Explore new ways to make routine forecasts more useful, engaging, descriptive, and impactful, bringing the same level of creativity and attention to detail to both high-impact weather coverage and everyday conditions such as temperature, wind, precipitation, cloud cover, humidity, visibility, and changing conditions.
• Help ensure forecast descriptions are clear and effective across digital platforms while retaining the depth and detail that distinguish AccuWeather.
• Contribute ideas that reinforce AccuWeather’s Superior Accuracy™ through the quality, precision, and usefulness of the forecast language itself.
Writing Standards & Continuous Improvement:
•
Help evolve AccuWeather’s authoritative, trustworthy, detailed, and forward-looking forecast voice.
• Identify new ways to describe weather phenomena that are vivid, memorable, consumer-relevant, and scientifically sound.
• Contribute to forecast-writing standards, terminology guidelines, examples, and best practices used by forecasters and content teams.
• Study how forecast language performs in practice and recommend improvements based on clarity, usefulness, consistency, and differentiation.
• Encourage experimentation and fresh thinking while respecting operational requirements, meteorological accuracy, and established review processes.
• Perform other duties as assigned.
QUALIFICATIONS
Required Qualifications:
•
Bachelor’s degree in Communications, Writing, or a closely related writing-intensive field is required.
• Current graduate student in communications, writing, journalism, English, creative writing, technical writing, or a related discipline, or equivalent advanced or professional writing experience.
• Exceptional command of written language, including tone, clarity, precision, descriptive detail, structure, and audience awareness.
• Demonstrated ability to take complex or technical information and make it clear, specific, useful, and engaging for a broad audience.
• Strong collaborative skills and genuine interest in working closely with meteorologists, subject-matter experts, and a writing committee.
• Intellectual curiosity and willingness to learn meteorological concepts and forecast workflows.
• Ability to receive expert feedback, revise quickly, and improve language through an iterative process.
Preferred Qualifications:
•
Interest in or familiarity with meteorology, weather forecasting, climate, environmental science, science communication, or technical writing.
• Experience developing descriptive language, style guidance, editorial standards, or writing frameworks.
• Experience collaborating directly with technical or scientific subject-matter experts.
• Portfolio examples demonstrating precise, vivid, explanatory, or detail-rich writing.
Skills & Competencies:
•
Creative thinking grounded in accuracy, precision, and credibility.
• Exceptional descriptive and explanatory writing.
• Ability to identify and elevate the details that matter most to users.
• Strong editing, revision, and language-development skills.
• Curiosity about weather and willingness to learn from forecasters.
• Collaborative, workshop-oriented approach to writing.
• Ability to develop practical writing standards while continuing to experiment with new approaches.
• Excellent organizational and time management skills.
• Ability to work effectively both independently and as part of an embedded team.
About AccuWeather
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
A billion people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to tens of millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 225 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Samsung, Vizio, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers is a visionary entrepreneur and has been called “the most accurate man in weather” by The New York Times. He has been recognized in Entrepreneur Magazine’s Encyclopedia of Entrepreneurs as one of the greatest entrepreneurs in American history. Myers received the American Meteorological Society’s 2018 Award for Outstanding Contributions to the Advancement of Applied Meteorology and the National Weather Association’s 2017 Lifetime Achievement Award, in addition to numerous other accolades.
Commitment to Diversity & Inclusion
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.
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