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WPP Media

Manager, Programmatic Commerce

Salary$60k – $140k
LocationNew York, United States
Work modehybrid
Typefull-time
SeniorityMid
Experience3+ yrs
DepartmentMedia Management & Delivery
Company size10,000+ people
PostedOct 6, 2026 · 5d ago
Verified live1h ago
At a glanceSummarised by Seekless from the posting.
Must have22
Manage a team of direct reports and their career development
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment
Use of retail bid management technologies such as Pacvue, Skai, and Epsilo
Maintain excellent relationships with key account stakeholders
Ensure on-going campaign compliance to GroupM established guidelines and best practices
Lead the incorporation of cross-channel testing and optimization strategies
Prepare campaign performance reports on a weekly, monthly, and quarterly basis
Synthesize key data points, identify trends, and recommend activities to maximize business results
Address technical issues with media campaign serving
Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners
Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution
Experience managing a team of direct reports
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem
Strong drive to understand the retail landscape and latest trends in commerce media
Ability to collaborate and work effectively with internal teams and external partners
A self-starter attitude that thrives in a fast-paced environment
Excellent project-management skills; able to coordinate projects across multiple teams and functions
Nice to have2
Experience with retail bid management platforms, such as Pacvue or Skai
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
Skills
Amazon
CitrusAd
Criteo
The Trade Desk
Walmart
Pacvue
Skai
Epsilo
Microsoft Office Suite
Excel
PowerPoint
Outlook
Google
Meta
Instacart
Target
Kroger
Benefits
Health insurance
Dental insurance
Vision insurance
Group retirement plans
Paid time off
Employee discounts
Mental health days
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit <wppmedia.com>.
About WPP Unite
WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines—media, creative, strategy, commerce, and analytics—to operate as one unified team.
Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.
Role Summary & Impact
The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Skills and Experience
Responsibilities
•
Manage a team of direct reports and their career development.
•
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
•
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
•
Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
•
Ensure on-going campaign compliance to GroupM established guidelines and best practices.
•
Lead the incorporation of cross-channel testing and optimization strategies.
•
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
•
Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
•
Address technical issues with media campaign serving.
•
Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
•
Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
•
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
•
3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
•
Experience managing a team of direct reports.
•
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
•
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
•
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
•
Strong drive to understand the retail landscape and latest trends in commerce media.
•
Experience with retail bid management platforms, such as Pacvue or Skai.
•
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
•
Ability to collaborate and work effectively with internal teams and external partners.
•
A self-starter attitude that thrives in a fast-paced environment.
•
Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Legal
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000—$140,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.
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