Revenue leaders have more execution tools than ever, but pipeline feels harder. Channels cost more and return less. Time and budget go into processes that stay broken.
That’s because GTM is won or lost before execution begins. Teams build world-class execution firepower, then aim it in the wrong direction - off data that’s generic, surface-level, and shared by every competitor. The answer was never more data. It was the right intelligence.
So we built it. Goodfit defines, sources, and grades every account in your market. Revenue teams know exactly what to target, and why, and can commit resources with conviction.
You’ll be in good company. Goodfit was founded by experienced revenue leaders; Harrison, CEO, scaled Paddle to $100M and a $1.4B valuation. Adam, CRO, built the commercial function from $0 to $100M. Aleks, Co-Founder and CPO, invented the data engine that runs our GTM intelligence. Backed by leading VCs including Notion Capital, we raised a $13M Series A in 2025, and have big growth plans for 2026 and beyond - join us!