Essential Duties & Responsibilities:
· Produce, write, direct, and shoot narrative and serialized Learfield Studios content at PRORODEO Partnerships.
· Serve as the creative lead and supervising producer for all active projects.
· Lead the development and production of original and branded episodic video content to grow fan engagement and drive revenue for our local and national sponsorship sales teams.
· Oversee the full Learfield Studios content operation for PRORODEO Partnerships, including creative, production, distribution, analytics, content strategy, and sales integration.
· Build trust-driven relationships with athletes and guide them through all original, branded, and content initiatives.
· Partner with sponsors to create custom content aligned with stakeholder voice, tone, and brand guidelines.
· Shape and continuously refine content best practices across creative, production, distribution, and athlete communication.
· Advise on content strategy that supports PRORODEO Partnerships and PRCA priorities, increases engagement, and drives local and national revenue.
· Manage the on-site content producer, content strategy and distribution manager, and additional production resources; delegate effectively to maximize team output.
· Use data, trends, and creative insight to develop year-round Learfield Studios content strategy and proactive content calendars.
· Pitch, ideate, and execute branded video series for sales teams; participate in client presentations and productions.
· Ensure the highest-quality content delivery within established budgets and timelines.
· Collaborate with internal and external teams to meet all agreed-upon deliverables.
· Develop research, pre-production, production, post-production, distribution, and analysis plans for all proactive and reactive content series.
· Optimize content distribution and promotional strategies using data as a key creative input.
· Maintain strong communication with marketing, sales and management teams to align content with organizational priorities.
· Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
· Track performance of all campaigns and create comprehensive recaps for partners, sales teams, and leadership.