Optimization Analyst
LocationMexico City, Mexico
Work modehybrid
Typefull-time
DepartmentTechnology & Innovation
Company size10,000+ people
PostedJan 20, 2026 · 8mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Experience conducting research and analysis to understand user behavior on websites
Integration of AI tools for research
Knowledge in UX and CX
Knowledge in Data Analysis
Understanding of website architecture
Advanced English (technical reading)
Leadership: Ability to motivate coworkers
Project management: Properly prioritize tasks that impact the business
Effective communication: Express efficiently with internal teams and clients
Problem solving: Know when to continue the same route and when to pivot opportunely
Teamwork: Effective collaboration with external, internal, technical and account teams
Skills
Adobe Target
AI
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Objetivo del puesto
Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos.
Responsabilidades principales
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Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites.
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Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación.
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Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos.
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Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.
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Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos.
Hard Skills (Técnicas)
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Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites.
•
Integración de herramientas AI para investigación.
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Conocimientos en UX y CX.
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Conocimientos en Data Analysis.
•
Entendimiento de arquitectura de websites.
•
Inglés avanzado (lectura técnica).
Soft Skills (Competencias blandas)
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Liderazgo: Saber motivar a compañeros de trabajo.
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Gestión de proyectos: Priorizar adecuadamente tareas que imapcten al negocio.
•
Comunicación efectiva: Saberse expresar eficientemente con equipos internos y clientes.
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Solución de problemas: Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos.
•
Trabajo en equipo: Colaboración efectiva con equipos externos, internos, técnicos y de cuentas.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Legal
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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