•Weekly, monthly, and quarterly portfolio performance reporting (acquisitions, activation, spend, attrition, profitability, lifetime value).
•Analyze how cobrand cardholders engage within the broader loyalty ecosystem (flight frequency, ancillary attachment, redemption behavior).
•Monitor KPIs and proactively identify trends, risks, and growth opportunities across all channels.
•Develop and maintain dashboards that provide clear visibility into portfolio health and performance drivers.
•Conduct ad hoc analyses in response to leadership, partner, or market-driven questions.
•Investigate performance anomalies and identify root causes.
•Build scenario analyses and “what-if” models to support time-sensitive strategic decisions.
•Translate ambiguous business questions into structured, data-driven recommendations.
•Build and maintain financial models to evaluate acquisition offers, promotional investments, lifecycle initiatives, and partner proposals.
•Forecast key revenue streams and portfolio performance under various growth scenarios.
•Partner with Finance and the issuing bank to assess portfolio economics and long-term value creation.
•Analyze performance across acquisition channels (inflight, digital, partner).
•Identify opportunities to improve approval rates, activation, retention, early spend, and ongoing engagement.
•Evaluate test-and-learn initiatives and translate results into actionable recommendations that drive sustainable growth.
•Support lifecycle and segmentation strategies to deepen loyalty and increase share of wallet.
•Serve as a key analytics liaison across Loyalty, Marketing, Finance, Revenue Management, and the issuing bank.
•Support business case development for new product features, loyalty benefits, earn/burn enhancements, and engagement campaigns.
•Provide data-driven input for contract discussions, annual planning, and long-term growth strategy.