Field Marketing Manager
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Before you apply
LocationMcLean, VA
Work modehybrid
Typefull-time
SenioritySenior
Experience7+ yrs
DepartmentInternal Operations, Marketing
Company size501–1,000 people
PostedNov 5, 2026 · 2d ago
Verified live22h ago
At a glanceSummarised by Seekless from the posting.
7+ years of experience in multi-channel B2B marketing planning and execution
In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy
Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs
Prior experience using HubSpot and Salesforce
Experience mentoring and developing junior team members
Consistent success in building and developing strong client relationships
Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation
Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards
Bachelor's degree in Marketing or a related field from an accredited university
Ability to travel on a limited basis to assigned markets and events
Skills
HubSpot
Salesforce
AI
About the role
By joining our rapidly growing Marketing practice, you will serve as a trusted partner to our clients. You’ll bring your first-hand experience, unique perspectives, and functional knowledge to deliver tailored integrated solutions that solve today’s challenges and set the foundation for future success. With support from experienced leaders and a dedicated coach, you will join a collaborative community that invites you to contribute beyond the scope of client delivery.
What You’ll Do:
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Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
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Contribute knowledge and best practices related to critical business processes such as market planning, campaign execution, event strategy, and performance measurement.
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Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions.
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Oversee project administration activities, encompassing project setup, planning, budgeting, account management, and billing, ensuring smooth project completion.
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Proactively monitor industry trends and articulate their potential impact on clients.
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Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, in accordance with company policies on data protection, intellectual property, and professional standards.
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Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.
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Mentor team members through coaching, regular ongoing feedback, and annual performance reviews, and actively support project teams in resolving complex issues.
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Build and nurture strong client relationships, serving as a trusted advisor who understands their business needs, identifies opportunities for new business, and delivers high-quality service.
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Play an active role in attracting, interviewing, hiring, and retaining top talent.
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Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices.
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Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities.
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Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
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Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results.
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Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals.
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Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results.
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Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed.
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Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
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Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs.
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Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events.
What You’ll Bring:
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7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting.
•
In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
•
Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
•
Prior experience using HubSpot and Salesforce.
•
Experience mentoring and developing junior team members.
•
Consistent success in building and developing strong client relationships.
•
Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
•
Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
•
Ability to travel on a limited basis to assigned markets and events.
Qualifications:
•
Bachelor’s degree in Marketing or a related field from an accredited university.