Performance Marketing Manager
Read straight from dentsu's careers page, verified 21h ago.Seekless can tailor your résumé to it.
Seekless can write your résumé for this posting first.
Before you apply
LocationIstanbul
Typefull-time
SenioritySenior
Experience4–6 yrs
Company size10,000+ people
PostedOct 21, 2026 · 2w ago
Verified live21h ago
At a glanceSummarised by Seekless from the posting.
4 to 6 years of hands-on digital media experience within a fast-paced media agency environment
Certified expert with deep operational knowledge of Meta Ads Manager
Certified expert with deep operational knowledge of Google Ads (including SA360/DV360)
Certified expert with deep operational knowledge of TikTok Ads Manager
Certified expert with deep operational knowledge of Snapchat Ad Manager
Certified expert with deep operational knowledge of leading DSPs
Demonstrable track record of successfully running full-funnel branding-to-performance activations
Clear experience handling complex product launches and pre-order windows
Strong analytical mind
Advanced skills in Google Analytics 4 (GA4)
Advanced skills in Adobe Analytics
Advanced skills in Excel
Advanced skills in data visualization tools
Turkish
Full professional proficiency in English
Prior experience managing high-visibility consumer electronics, tech, or major retail accounts
Skills
Google Ads
Google Search
Performance Max (PMax)
YouTube
Meta Ads Manager
TikTok Ads Manager
Snapchat Ad Manager
Programmatic
DV360
SA360
DSPs
Google Analytics 4 (GA4)
Adobe Analytics
Excel
data visualization tools
About the role
At dentsu, we look for the elite in their field to drive integrated growth solutions that “innovate to impact.” As the Performance Manager dedicated to you will own the full-funnel digital activation strategy
While lower-funnel acquisition and ROAS remain core targets, your primary challenge will be orchestrating cohesive, end-to-end user journeys - from awareness and brand equity to conversion and loyalty. You will lead client relationships, manage a dedicated team of execution specialists, and turn raw digital data into high-impact commercial insights.
Job Description:
Key Responsibilities
1. Full-Funnel Strategy & Media Activation
•
Integrated Activation: Design and execute holistic, full-funnel digital media strategies that bridge upper-funnel brand awareness (launches, equity) with lower-funnel performance metrics (conversions, web traffic, pre-orders).
•
Multi-Platform Orchestration: Oversee and optimize complex, highly visible campaigns across Google (Search, PMax, YouTube), Meta, TikTok, Snapchat, and Programmatic environments (DV360/native display).
•
Audience Architecture: Build a sophisticated first, second, and third-party data strategy to ensure precision targeting across the entire consumer consideration cycle.
2. Account Management & Client Leadership
•
Primary Point of Contact: Serve as the strategic digital advisor to the Samsung Turkey brand and media teams, leading weekly & monthly performance reviews, and quarterly business reviews (QBRs).
•
Expectation Management: Confidently navigate fast-paced, high-stakes client requests, translating complex digital technicalities into clear business outcomes for senior stakeholders.
•
Financial Accountability: Manage large-scale client budgets, ensuring highly accurate pacing, financial forecasting, and optimal cross-channel budget allocation based on live performance data.
3. Reporting, Analytics & Insights Delivery
•
Data Storytelling: Look beyond standard vanity metrics to deliver deeply analytical, actionable insights that uncover the why behind performance data.
•
Measurement Frameworks: Partner with data and analytics specialists to implement advanced tracking infrastructure, attribution modelling, and cross-device measurement parameters.
•
Dashboard Ownership: Supervise the accuracy and continuous improvement of automated client reporting dashboards.
4. Team Leadership & Collaboration
•
Talent Development: Directly manage, mentor, and upskill a team of junior performance executives and specialists, promoting functional excellence and a culture of continuous learning.
•
Regional Collaboration: Work closely with dentsu’s regional team to ensure best practices are consistently applied, while managing all routine and ad hoc RHQ requests.
•
Cross-Functional Alignment: Work closely with the integrated client/planning team, and external creative partners to ensure media placements match the creative asset intent at every layer of the funnel.
Required Skills & Qualifications
•
Experience: 4 to 6 years of hands-on digital media experience within a fast-paced media agency environment. Prior experience managing high-visibility consumer electronics, tech, or major retail accounts is highly preferred.
•
Platform Mastery: Certified expert with deep operational knowledge of Meta Ads Manager, Google Ads (including SA360/DV360), TikTok Ads Manager, Snapchat Ad Manager, and leading DSPs.
•
Funnel Fluency: Demonstrable track record of successfully running full-funnel branding-to-performance activations, with clear experience handling complex product launches and pre-order windows.
•
Analytics Capability: Strong analytical mind with advanced skills in Google Analytics 4 (GA4), Adobe Analytics Excel, and data visualization tools.
•
Languages: Turkish / Full professional proficiency in English is mandatory to effectively communicate with local and regional teams.
Location:
Istanbul
Brand:
About the company
Dentsu
Time Type:
Full time
Contract Type:
Permanent