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At a glanceSummarised by Seekless from the posting.
Must have7
Minimum of 4+ years direct Google Ads experience with tangible results
Experience with Law Firm marketing, ideally in Personal Injury
Strong business Leadership and Campaign management
Proficient in Microsoft Office and Google Suite
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)
Keyword research experience with SEO understanding
Nice to have2
Google Ads Certified
B.A or M.B.A in Marketing or related field
Skills
Google Ads
Google Analytics
Microsoft Office
Google Suite
Bing AdCenter
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Catered lunches
Complimentary parking
About the role
Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm’s in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate’s primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
•
Management and growth of pay per click campaigns driving revenue and profits
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Systematizing activity and creating processes on pay per click channels
•
Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
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Improving Click-Through Rates and Costs Per Click
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Create/add/manage Google ads and large budgets on a daily basis
•
Keyword research experience with SEO understanding
•
Take an active role in developing digital strategies that support our overall digital marketing program
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Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
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Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions
Qualifications
•
Minimum of 4+ years direct Google Ads experience with tangible results
•
Experience with Law Firm marketing, ideally in Personal Injury
•
Google Ads Certified preferred
•
B.A or M.B.A in Marketing or related field is highly preferred
•
Strong business Leadership and Campaign management
•
Proficient in Microsoft Office and Google Suite
•
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
•
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
Benefits
Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
Legal
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.
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