Community & Creator Strategy
• Support the execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.
• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, content tracking, and recap.
• Help build and nurture Coach’s creator communities, ensuring talent is strategically aligned to brand priorities, seasonal campaigns, product stories, and target audiences.
• Identify emerging talent, cultural voices, and communities that can strengthen Coach’s relevance and reach.
• Support the strategic use and amplification of influencer content across Coach’s broader marketing ecosystem, including organic social, paid social, e-commerce/site, email, and other channels.
Influencer Content & Cross-Functional Activation
• Manage the flow and activation of influencer and creator content across Coach’s broader marketing organization.
• Partner with channel owners to identify opportunities to extend the life and impact of creator content across organic social, paid social, e-commerce/site, email, and other consumer-facing channels.
• Communicate relevant creator assets, usage rights, timelines, and campaign details to internal stakeholders to ensure content is effectively leveraged.
• Collaborate with Creative, E-Commerce, Global Social, and other cross-functional teams to ensure creator content supports broader brand storytelling and business objectives.
Casting & Relationship Management
• Support casting and talent identification across Coach’s paid and organic influencer communities.
• Maintain a strong pulse on emerging creators, cultural voices, platforms, and communities.
• Build and maintain relationships with creators, talent managers, agencies, and external partners.
• Own day-to-day communication and outreach for select creator partnerships.
• Support talent recommendations and partnership development based on campaign objectives, audience relevance, cultural relevance, and content potential.
Cultural Relevance & Insights
• Stay current on emerging cultural trends, social platforms, creators, talent, and shifts in audience and community behavior.
• Maintain a strong pulse on the evolving influencer and creator landscape to identify emerging voices, communities, content formats, and partnership opportunities.
• Bring forward culturally relevant insights and observations to inform talent casting, community strategy, campaign planning, and creator storytelling.
• Share insights on creator and social trends with cross-functional teams to inform broader marketing and content strategies.
• Own reporting across key paid and organic community initiatives.
• Track community and campaign performance against established KPIs, including reach, engagement, impressions, content performance, EMV, and other relevant metrics.
• Monitor performance of creator content across organic and paid amplification.
• Support post-campaign recaps with actionable insights and recommendations for future community, talent, and content strategies.
• Identify trends in creator and content performance to inform future casting, community development, and channel activation.
• Own and maintain Coach’s influencer and creator community database, ensuring it includes current and prospective talent and partners.
• Support the execution of talent contracts and agreements, including tracking deliverables, usage rights, exclusivity, and timelines.
• Maintain accurate tracking across influencer campaigns, including talent, product seeding, deliverables, content, and performance.
• Support invoice processing, product fulfillment, gifting, and other operational needs associated with creator partnerships.
• Maintain strong organization across budgets, timelines, reporting, campaign documentation, and partnership details.
• Ensure campaign trackers and relevant systems are kept accurate and up to date.
• Support budget tracking and management for key community and creator initiatives.