At a glanceSummarised by Seekless from the posting.
Must have16
5–9 years of experience in BTL Marketing, Brand Activation, Shopper Marketing, Trade Marketing, Retail Marketing, or similar role
Demonstrated ability to translate consumer insights into actionable marketing initiatives
Hands-on experience managing campaigns from concept and planning through execution and measurement
Strong data-driven mindset with the ability to use sales, customer, and campaign data to guide decisions
Excellent project management and stakeholder coordination skills
Comfortable working in a fast-paced, dynamic, and entrepreneurial environment
Strong commercial understanding and ability to connect marketing initiatives with business outcomes
Passion for building affordable, high-impact retail experiences for consumers in emerging and smaller markets
BTL Activations
Consumer Insights
Trade Marketing
Offline Marketing
Retail Marketing
Shopper Marketing
Brand Activation
Campaign Management
Nice to have10
Experience in FMCG, retail, e-commerce, consumer brands, or related industries is preferred
Strong understanding of small-town retail dynamics and consumer psychology is a significant advantage
FMCG Marketing
Store-Level Marketing
Hyperlocal Marketing
Loyalty Marketing
Category Marketing
Consumer Behaviour
Trade Partnerships
Campaign Analytics
This role is for one of our clients
About the role
Industry: Retail
Seniority level: Mid-Senior level
Min Experience: 5+ years
Location: Bengaluru
JobType: full-time
\n\n
₹22,00,000 - ₹35,00,000 a year
We are looking for a Lead – Offline Marketing who can bring the voice of the shopper into every aspect of the retail experience, from product launches and in-store activations to promotional campaigns and customer engagement initiatives.
The role will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact on-ground and digital retail experiences that drive footfall, conversion, customer loyalty, and business growth.
Requirements
Key Responsibilities
Own Offline Growth Strategy
•
Lead the end-to-end offline growth strategy across the retail network.
•
Develop initiatives to increase store footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
•
Build a scalable retail marketing playbook that can be replicated across new towns, markets, and regions.
•
Develop market-specific strategies based on store catchments, consumer behaviour, and local market dynamics.
Lead In-Store Experience
•
Own the complete in-store customer journey, from store entry through checkout.