Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model.
The Opportunity
Reporting to the Chief Revenue Officer, this executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation.
Strategic Mandate
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Establish Dynata+ as Dynata’s primary self-service platform.
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Drive enterprise-wide platform adoption across business units.
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Create a scalable product-led growth engine.
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Deliver revenue growth, profitability and customer retention goals.
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Define long-term ecosystem strategy including APIs, integrations and AI capabilities.
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Transition Dynata toward a platform-centric operating model.
Platform Strategy & Vision
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Define multi-year platform vision and roadmap.
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Champion platform-first thinking across Dynata.
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Lead platform governance and prioritization.
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Chair Dynata+ Executive Steering Committee.
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Identify adjacent growth opportunities and new use cases.
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Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.
Product Roadmap & Development
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Own roadmap across sample, scripting, analytics and visualization.
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Translate commercial priorities into product requirements.
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Drive intake, prioritization and release management processes.
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Ensure enterprise-grade reliability, compliance and scalability.
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Own user experience and customer journey design.
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Define API and ecosystem strategy.
Commercial Ownership & P&L
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Own revenue, cost structure, profitability and forecasting.
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Develop annual operating plans and budgets.
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Define pricing, packaging and monetization models.
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Develop investment cases for new capabilities.
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Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users.
Platform Adoption & Enterprise Alignment
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Drive adoption across Dynata business units.
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Create operating agreements and service models.
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Support migration from fragmented tools to common platform capabilities.