Shapes the strategic foundations used across HQ and local markets, influencing how JET positions itself and where brand investment should focus over the medium to long term. The role affects enterprise-wide brand choices and the quality of major strategic decisions, without owning local campaign execution or media budgets.
At JET this is how we play
Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.
Being the best at what we do isn’t just about delivering on our strategy. It’s a competition for something incredibly valuable – our customers’ choice. Every time a customer decides where to order, they’re picking a side.
At the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers’ loyalty, again and again.
Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition.