2. KEY ROLES AND RESPONSIBILITIES
● Execute account plans for assigned product lines/brands, customers, or therapeutic areas; and develop new business opportunities.
● Develop and apply an understanding of customer organizations and networks and of diverse influences that affect
customer decisions
● Develop business/clinical networks supporting Medical advocacy and key opinion leader plans, including medical
experts from customer or academic communities.
● Adapt & optimize approach and communication style during sales calls, responding appropriately to customer needs
● Make effective use of available technologies and channels to support sales calls.
● Ensure that Celltrion’s products and supporting services are broadly understood and available to more patients and
customers.
● Deploy and uses Marketing and Sales promotional materials and programs
● Present highly technical portfolios to customer audiences.
● Develop deep specialist product and disease state knowledge in a specific therapeutic area and leverages this to build
professional customer relationships and support sound clinical discussions.
● Uses detailed knowledge of competitor products’ features and benefits during sales calls to improve sales of Celltrion’s products.
● Allocate resources effectively for sampling, programs, events, etc.