• Lead the corporate social and digital strategy across current and emerging platforms, ensuring alignment with overall communications and enterprise goals.
• Lead owned editorial and content strategy and manage an agile content team responsible for producing social-first and social-exclusive storytelling, including long-form content like blogs.
• Govern the editorial strategy for Lilly’s corporate digital channels (e.g., Lilly.com, Instagram, Facebook, X, LinkedIn, YouTube), establishing and enforcing publishing cadence, voice, and quality standards, in close partnership with the Senior Director, Digital Operations and Planning.
• Serve as the steward of Lilly’s voice across owned channels — ensuring corporate storytelling consistently reflects the brand’s human, caring, and empathetic attributes and the “voice of the patient” positioning.
• Oversee organic and paid digital advertising efforts to strategically amplify priority content and improve reach and engagement.
• Integrate with the enterprise editorial pipeline and partner with Executive Communications and other teams to bring leadership voice and spokesperson content to life across owned channels.
• Identify, test, and scale emerging platforms and content formats, proactively redeploying resources as the media landscape shifts.
• Partner across Global Communications—including Enterprise Communications, Executive Communications and the therapeutic area (TA) teams—to build social media campaigns and tactics that amplify priority narratives, support launches and achievements, and extend reach across markets.
• Build a measurement framework that connects content to resonance, sentiment, share of voice, and movement on brand-reputation attributes.
• Ensure corporate content is optimized for both traditional search and LLMs.
• Partner with the Issues/Crisis Communications team on early issue detection, rapid response and holding-statement readiness, audience targeting, and coordinated messaging across owned channels to protect and strengthen Lilly’s reputation as conversations unfold.
• Partner closely with the Marketing Social Media Center of Excellence to adopt marketing innovations and translate standard processes into compelling corporate communications.
• Work with Medical, Legal and Regulatory functions to outline appropriate guardrails on social media content and tactics.
• Advocate patient-centric storytelling, setting standards for consent, dignity, privacy, and stigma-aware language wherever patient and caregiver stories appear on corporate channels.
• Champion AI-enabled content workflows—adopting tools for content quality control, trend detection, and production efficiency that enhance the team’s speed and creative impact.
• Partner with and provide direction to external agencies and vendors, as needed.