Strategic Leadership: Develop and implement comprehensive digital media strategies aligned with client objectives and budget. Proactively identify opportunities for growth and innovation.
Campaign Management: Oversee the execution and optimisation of performance campaigns across various digital channels (e.g., search, social, & display). Ensure campaigns are delivered on time and within budget.
Performance Analysis: Lead the analysis of campaign performance data, identifying key trends, insights, and areas for improvement. Develop and deliver insightful reports to clients, clearly communicating results and recommendations.
Team Leadership & Development: Manage and develop a team of performance specialists & coordinators, providing guidance, support, and development opportunities. You will endeavour to create a collaborative and results-oriented environment.
Client Communication: Build and maintain strong relationships with clients, acting as a trusted advisor on digital media strategy and performance. Proactively communicate campaign updates and address client inquiries.
Budget Management: Develop and manage campaign budgets, ensuring efficient allocation of resources and maximising ROI.
Vendor Management: Collaborate with external vendors and partners as needed to support campaign execution and optimisation.
Industry Knowledge: Stay up-to-date on the latest trends and best practices in digital media marketing, sharing knowledge with the team and contributing to agency thought leadership.