The Performance Video Editor is responsible for turning raw footage into high-performing, conversion-driven creative across paid social and short-form platforms.
This is not a cinematic storytelling role. It is a growth-critical editing role where pacing, hooks, retention, and iteration matter more than polish for polish’s sake.
You will edit UGC, talking heads, product demos, AI-generated content, and campaign creatives with one goal: drive measurable performance while maintaining brand integrity.
About the company
We’re looking for someone who understands that editing is strategy, not just software.
What You’ll Own
Performance Editing
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Edit short-form paid ads for Meta, TikTok, YouTube Shorts, and emerging platforms
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Build high-retention hooks in the first 3 seconds
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Optimize pacing, rhythm, and visual pattern interrupts
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Tailor edits to specific campaign objectives (acquisition, retargeting, education, AI-native creative, etc.)
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Rapidly iterate variations for testing
Creative Strategy Support
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Identify winning creative patterns and apply learnings to new edits
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Recreate reference styles and improve them
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Adapt editing style based on:
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ICP
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Product
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Funnel stage
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Platform norms
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Contribute ideas to improve creative briefs
Brand Consistency
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Maintain strong understanding of Everyday Dose’s brand identity
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Ensure visual cohesion across paid and organic channels
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Balance performance-driven edits with brand trust and tone
Production Problem-Solving
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Creatively solve footage or production limitations
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Improve average footage through editing choices
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Work across:
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UGC
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Talking heads
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Product shots
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AI-generated assets
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Mixed-media content
Requirements
Technical Skills
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Proficient in Premiere Pro or DaVinci Resolve (comfortable switching tools if needed)
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Basic After Effects (text animation, motion graphics, light VFX)
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Basic Photoshop (asset preparation)
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Strong audio fundamentals:
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Music selection
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Sound design & SFX
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Sync & pacing
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Basic mixing
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Able to quickly adapt to new editing tools and workflows
Strategic & Creative Thinking
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Understands how editing drives conversion and retention, not just aesthetics
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Strong instinct for hooks, pacing, and audience psychology
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Knows how to identify winning ad patterns and scale them
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Comfortable editing for:
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Direct response
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Performance marketing
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Paid social environments
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Adapts editing approach to campaign objective and audience
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Studies trends, competitors, and evolving creative formats proactively
Communication & Collaboration
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Communicates proactively with creative and growth teams
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Quickly interprets creative briefs into executable edits
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Accepts feedback professionally and iterates quickly
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Can clearly explain editing decisions and tradeoffs
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Thrives in a fast-paced testing environment
Experience
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3–7+ years of professional video editing experience
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Strong portfolio showcasing short-form, performance-driven ad creatives
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Proven experience in:
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Paid social
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Direct response
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Performance marketing environments
Nice to have
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Experience working with UGC-heavy creative is highly preferred
What Success Looks Like
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Ads consistently improve retention and performance metrics
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Creative testing velocity increases
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Winning patterns are systematized, not one-offs
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Editing enhances brand trust while driving measurable results
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The creative team becomes faster and more data-informed
Growth Mindset
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Actively studies platform trends and competitor ads
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Seeks out new techniques and tools independently
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Eager to improve skills and expand creative range
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Comfortable evolving style based on performance data