This is a pipeline seat, measured in pipeline and revenue — not impressions, engagement, or account “touches.” It’s on-site in San Francisco, in person, long days, high standards. You own targeting end-to-end, which means when a vertical isn’t producing, that’s yours to diagnose and fix — the data, the trigger logic, the messaging, or the sales handoff. The motion only works if marketing and sales stay locked together, so the job is as much operational coordination and data judgment as it is campaign craft.
This is explicitly not a brand or content role, and it isn’t a place to run plays someone else designed. Almost no one takes it for insurance — they take it because building the account-based engine for a company growing ~100x, across verticals no one has cracked this way, is a rare seat. If being measured on pipeline is the appeal, apply. If it’s a deterrent, it won’t get easier here.