Content Strategy, Planning & Execution: Develop and execute the regional content strategy and editorial calendar aligned with short- and long-term marketing objectives, ensuring strong cross-functional collaboration across global and APAC teams.
Content Creation & Enablement: Partner with sales, growth marketing, product marketing, and design teams to create and publish engaging, high-impact content and collateral including website pages, blogs, case studies, eBooks, podcast scripts, branded videos, emailers, and event-related content.
Social Media Management: Own the regional social media strategy and execution from content planning and copywriting to asset coordination, scheduling, publishing, and community engagement to strengthen brand awareness, audience growth, and engagement across key platforms.
Reporting & Performance Analysis: Track, measure, and report on content and social media performance using relevant analytics tools. Provide actionable insights and optimization recommendations based on engagement, reach, lead generation, SEO, and campaign performance metrics.
Editorial & Brand Quality: Edit and proofread content to ensure clarity, consistency, SEO optimization, and alignment with brand voice, editorial standards, and compliance guidelines.
Customer Advocacy: Collaborate closely with field marketing teams to develop customer success stories, testimonials, and case studies while staying informed on industry trends and market developments to generate fresh, relevant content ideas that resonate with target audiences