The following qualification factors reflect the minimum skills and abilities required of the qualified applicant.
· This position requires a University degree in marketing/advertising or equivalent discipline,
· 15 years experience in automotive industry/retail operations with brand and product specific experience in marketing (five of which are in a managerial position).
· Knowledge of Dealer/factory operations are critical. Incumbents must have experience managing projects, budgets, agencies or suppliers of communications services.
· Must have a demonstrated history of working at, or with, advertising and/or media agencies.
· Strong planning and organisational skills and knowledge of the diverse Canadian market are required.
· Event marketing experience.
· Broad knowledge of marketing principles and activities is required.
· Proficiency in understanding the general market and automotive market in Canada, as well as media theory, research methodologies and the branding concept are required.
Interpersonal Skills: A variety of internal and external contacts are required including executive presentations, employee and dealer presentations and communications. Expert communications skills are required when managing agencies; implementing national programs; managing conflict, communicating with staff and other suppliers is on-going; facilitation, collaboration, communicating complex information and persuasion are applied daily in meetings to develop and brainstorm programs; active listening, the ability to communicate clearly and with diplomacy, conflict resolution, coaching, counselling and negotiation skills are also required; persuasion is necessary when obtaining buy-in from the Director, Marketing, VP Director of Sales, Regional Managers , dealers, other stakeholders, etc. on various programs.
Complexity and Problem Solving: Problems are very unique, diverse, broad and conceptual in nature and require significant judgement and ingenuity to develop potential solutions. The market is constantly changing for both vehicle launches and Regional Marketing. For example, Regional Marketing budgets are constantly re-visited to ensure expenditures do not exceed revenues. Budget and market conditions are always changing and must be considered when developing Regional Marketing strategies and initiatives.
Physical and Sensory Demands: Sensory and physical demands are normal for an office position and include phone and personal meetings. Considerable computer work preparing presentations, reviewing data, e-mails, reviewing and writing reports.
Decision-Making and Impact: All decisions related to the department are the incumbents, however the Director determines the overall strategy, and budget setting is a multi-stakeholder review process. The incumbent is expected to act independently and take the initiative to develop potential solutions within Marketing. Responsible for the planning of Brand, Regional Marketing strategy, new model launches, budget recommendations.
People Management: This position directly manages 3 positions:
2.
Manager, Retail Marketing
3.
Manager, Sponsorships & Events
All typical management responsibilities are expected including, for example, performance review, assigning tasks, setting objectives, career development, and day-to- day coaching.