Marketing Systems & Technology
• Own and administer HubSpot and related marketing technologies
• Manage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systems
• Ensure data quality, governance, and operational consistency
• Evaluate and implement new marketing technologies as needed
Lead Lifecycle Management
• Design and optimize lead routing, scoring, and qualification processes
• Partner with Sales and Revenue Operations to improve lead conversion and speed-to-lead
• Monitor lead flow and identify bottlenecks across the funnel
• Maintain lifecycle definitions and reporting standards
Revenue Analytics & Reporting
• Build and maintain executive dashboards and KPI reporting
• Develop attribution models to measure marketing impact on pipeline and revenue
• Analyze funnel performance, conversion rates, and campaign effectiveness
• Deliver actionable insights and recommendations to leadership
Process Optimization & Automation
• Improve operational efficiency through automation and workflow design
• Standardize campaign execution and reporting processes
• Reduce manual reporting and data management activities
• Document best practices and operational procedures
Strategic Partnership
• Collaborate closely with Marketing, Sales, Customer Success, and Revenue Operations
• Support annual planning, forecasting, and pipeline analysis
• Help define performance benchmarks and growth targets
• Ensure alignment across marketing and sales systems and reporting