* Oversee and contribute to copy content that is on-strategy, original, and compelling, while guiding the creation of language that resonates with varied audiences.
* Provide art direction guidance and develops new, bold creative ideas to support brand goals, while managing day-to-day copy needs.
* Collaborate with cross-functional teams, including Editorial, Account, Strategy, and Project Management, to drive creative vision.
* Demonstrate strategic thinking, championing client marketplaces, competition, and marketing objectives, while creating innovative ideas that meet client needs.
* Maintain strong client relationships through clear presentations, thorough understanding of brand data, and strategic direction.
* Supervises, mentors, and inspires copy teams, delegating tasks and providing feedback to ensure creative vision and deadlines are met.
* Partner with leadership to drive personal career growth, team dynamics, and agency success.