GTM Campaign & Marketing Coordinator
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Before you apply
LocationBioggio, Ticino, Switzerland
Typefull-time
SeniorityMid
Experience3–5 yrs
DepartmentHeadquarters
Company size10,000+ people
PostedOct 23, 2026 · 2w ago
Verified live19h ago
At a glanceSummarised by Seekless from the posting.
3–5 years' experience in fashion/lifestyle, retail or consumer goods marketing, ideally with campaign or GTM coordination exposure
Understanding of the campaign lifecycle from brief to launch, phasing multiple product launches at once
Excellent project coordination skills, comfortable managing multiple creative stakeholders and timelines
Proactive relationship builder, confident gathering information across cross-functional disciplines
Confident communicator, able to translate creative/marketing detail into clear GTM updates
Strong attention to detail combined with commercial sense and brand awareness
Collaborative, pragmatic and solutions-oriented with a strong sense of ownership
Excellent organisational and follow-up skills
Advanced Excel and PowerPoint skills
Fluent English
Experience with AI-powered project management tools is a plus
Italian or additional languages are an advantage
Skills
Excel
PowerPoint
Benefits
Health insurance
Training development
Employee discount
About the role
GUESS is seeking an organised, proactive and collaborative GTM Campaign & Marketing Coordinator to support the marketing and campaign side of the global go-to-market process and associated product launches.
Working closely with Commercial & Buying Teams, Integrated Marketing, Content & Creative, PR, Social and CRM teams, you will help ensure campaign readiness, creative deliverables and marketing activation are aligned and delivered on time against the GTM calendar. Launching the right products, in the right category, at the right time. This role requires strong coordination skills, creative/commercial awareness and the ability to keep internal stakeholders moving in step with the wider GTM process.
CORE JOB RESPONSIBILITIES
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Support the planning and coordination of the marketing/creative side of the seasonal GTM calendar inc. campaign milestones, creative gate dates, asset delivery deadlines
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Act as the day-to-day coordination point across Commercial & Buying, Integrated Marketing, Content & Creative, PR, Social, e-commerce and CRM for GTM-related deliverables
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Track creative and campaign readiness inc. briefs, approvals, asset delivery and flag gaps or slippage to GTM Lead
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Coordinate GTM meetings on the marketing side: prepare calendar, materials, track actions, follow up
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Consolidate campaign and launch information into clear updates for the GTM Committee
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Partner with local/regional marketing teams to align global campaign plans with market execution
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Maintain accurate, accessible campaign and launch information across relevant platforms
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Support continuous improvement of marketing-side GTM process and tools, in partnership with the GTM Coordinator on the operational side
Requirements
•
3–5 years’ experience in fashion/lifestyle, retail or consumer goods marketing, ideally with campaign or GTM coordination exposure
•
Understanding of the campaign lifecycle from brief to launch, phasing multiple product launches at once
•
Excellent project coordination skills, comfortable managing multiple creative stakeholders and timelines
•
Proactive relationship builder, confident gathering information across cross-functional disciplines
•
Confident communicator, able to translate creative/marketing detail into clear GTM updates
•
Strong attention to detail combined with commercial sense and brand awareness
•
Collaborative, pragmatic and solutions-oriented with a strong sense of ownership
•
Excellent organisational and follow-up skills
•
Advanced Excel and PowerPoint skills; experience with AI-powered project management tools is a plus
•
Fluent English; Italian or additional languages are an advantage
Benefits
•
An International, fresh and dynamic working environment
•
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
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Arts, sports and social events outside the office, thanks to our Guess Fun activities!
•
Training & Development platform and paths
•
Discount on our products both online and in stores
About the company
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!