Content Strategy & Conference Development
• Develop commercially successful conference programmes through comprehensive market research and industry analysis.
• Identify emerging trends, market challenges and opportunities to shape conference agendas.
• Create innovative programme formats that maximise audience engagement and commercial value.
• Ensure all conference content aligns with wider event strategic priorities.
• Attend domestic and international industry events to meet with stakeholders
Programme Research & Speaker Development
• Conduct in-depth primary and secondary research with senior industry stakeholders.
• Creation of a message house for conference programmes.
• Build relationships with, recruit and manage high-profile speakers, moderators, advisory board members and knowledge partners.
• Build and maintain relationships with executive-level stakeholders across industry, government, academia, technical and professional associations.
• Ensure programme quality through rigorous research and external stakeholder validation.
Stakeholder Management
• Develop long-term relationships with strategic industry stakeholders.
• Contribute to the management of advisory board meetings where appropriate.
• Collaborate with partners to ensure programmes align with market priorities.
• Act as a trusted industry contact for speakers, partners and customers.
Commercial Collaboration
• Work closely with Commercial teams to identify sponsorship opportunities and support business development.
• Develop and deliver conference briefings to the commercial team to support sponsorship and delegate sales.
• Participate in customer meetings where content expertise adds commercial value.
• Develop programmes that maximise commercial opportunities while maintaining editorial integrity.
• Support the identification of new products, partnerships and revenue opportunities.
Marketing & Thought Leadership
• Work closely with Marketing to support in the delivery of compelling content campaigns.
• Work with partners and industry stakeholders on the delivery of articles, interviews and promotional material to support audience and delegate acquisition.
• Input into the editorial direction of marketing campaigns (EDMs, socials, brochures)
• Contribute thought leadership content across digital platforms where appropriate.
• Support positioning strategies that strengthen the market profile of the portfolio.
• Provide market intelligence to support marketing and audience development initiatives.
Project Management
• Manage conference production timelines for your programmes from concept through onsite delivery.
• Maintain regular reporting on programme development and project progress.
• Coordinate activity across multiple internal stakeholders to ensure successful delivery.
• Manage conference documentation, speaker schedules and programme updates.
• Ensure deadlines and project milestones are consistently achieved.
Event Delivery
• Attend conference to oversee programme delivery and speaker management.
• Ensure speakers receive an exceptional experience throughout the event lifecycle.
• Resolve onsite programme challenges professionally and efficiently.
• Gather customer feedback to support future programme improvements.
• Represent the organisation professionally throughout live events.
KEY ACCOUNTABILITIES
• Develop commercially successful conference programmes.
• Deliver market-leading conference content.
• Build strategic relationships with senior industry stakeholders.
• Recruit and manage high-quality speaker faculties.
• Support delegate and sponsorship revenue growth through content strategy.
• Produce commercially focused research and market intelligence.
• Deliver projects on time and to a high standard.
• Work collaboratively across Commercial, Marketing and Operations.
• Deliver exceptional speaker and customer experiences.
• Support innovation and continuous improvement across the portfolio.