The Sr. Analyst role will be responsible for analyzing site performance across a wide array of client sites, including differences in paid and earned traffic from media, search, social, email and other sources. This role will support the Associate Director in understanding the client’s business and analytic needs, in terms of developing reporting that promotes decision making and insights that drive to recommended actions. This role will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts. In this role, the analyst will have exposure to a wide variety of data-driven analyses across media, site, email and social, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.