Map how hx’s content actually gets made. The tools, the sequence, the hand-offs, and where it breaks. Keep that picture current as the operation changes around it.
Run the production cycle across our content programmes (customer stories, the podcast, thought leadership and executive comms). Brief our agency partners, hold the quality bar on what comes back, and hit the publish dates. Take a growing share of that work in-house as you learn how it runs.
Draft copy for new web pages and projects. We draft with Claude against a codified brand voice, so you’re never starting from blank. Work with input from internal SMEs and run the loop between programme owners, designers and agency partners. Brief in, feedback consolidated, builds QA’d, pages live on the date agreed.
Keep the hx thought leadership calendar operationally sound. Set the schedule, make the call on what runs when, chase the drafts, and cut existing long-form into the clips, posts and articles that feed our channels.
Keep the operations behind our named-voice programme running. The scheduling, the queue, the approvals, the chasing. So the experts and execs who carry our thought leadership post on cadence without having to manage the process themselves.
Build the templates, prompts and share packs the wider team publishes from. Good work shouldn’t depend on you being available.
Learn how we stay visible in AI-generated answers as well as search results. Work out how that content gets published and distributed across the blog and website.
You’ll start by running these cycles with support. Within a year we’d expect you to own them end to end and have a view on what we build next.