1.
End-to-End Communications Delivery
Own and deliver end-to-end credit customer communications across all migration stages. Execute multi-channel campaigns across BTL channels (EDM, SMS, direct mail, push notifications, in-app). Ensure messaging aligns to defined journey logic, triggers, and customer milestones.
2.
Planning & Delivery Management
Lead structured delivery across initiatives from discovery and briefing through to execution. Define scope, ownership, timelines, and success measures, supported by clear documentation including briefs, journey maps, and messaging frameworks.
Design and optimise end-to-end credit customer journeys across pre-, during-, and post-migration phases. Identify and resolve gaps, duplication, and inconsistencies to ensure a seamless experience.
4.
Stakeholder Management & Alignment
Partner with stakeholders across Product, Technology, Data, Change, CX, Legal, Risk, Compliance, and Martech teams. Act as the primary credit communications representative and manage risks, dependencies, and escalations.
5.
Requirements Translation & Delivery Integration
Translate business and technical requirements into actionable communication strategies, including messaging structures and templates. Support trigger-based and event-driven execution in partnership with Data and Martech teams.
6.
Risk, Compliance & Governance
Ensure all communications meet regulatory and compliance standards, managing approval processes and mitigating risks relating to customer experience, data, and operations.
7.
Campaign Execution & Performance
Oversee campaign execution and track performance metrics such as engagement and behavioural outcomes. Partner with analytics teams to generate insights and optimise performance.
Lead post-implementation reviews and drive continuous optimisation based on learnings and insights.