D2C Manager
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Before you apply
LocationVimercate (MB)
Work modeon-site
Typefull-time
SenioritySenior
DepartmentSales
Company size1,001–5,000 people
PostedOct 29, 2026 · 1w ago
Verified live19h ago
At a glanceSummarised by Seekless from the posting.
Define and execute the online channel strategy, with full responsibility for P&L and the promotional calendar
Drive media investment priorities, identifying new growth levers for the business
Collaborate with the Product Lines on the evolution of the online assortment
Continuously monitor KPIs and sales performance (conversion rate, AOV, ROAS, CAC, traffic), translating data into actionable decisions
Act as the reference point for HQ on the activation of new technical developments and escalation management
Manage relationships with key channel partners and vendors (logistics, shipping, technology)
Lead and develop the resource responsible for e-commerce operations
Ensure the commercial performance of the store, continuously monitoring key KPIs (conversion rate, sales, profitability)
Define the promotional plan and B2B commercial initiatives
Oversee service standards and the in-store customer experience, in line with brand values
Oversee stock flows, ensuring proper inventory management
Manage the store's P&L
Coordinate and develop the store team, stepping in directly to address operational issues
Demonstrates core values of Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking
A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem
Job Posting Title
About the role
D2C Manager
The challenge
An exciting opportunity has arisen to contribute to the Sales team at Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.
Requirements
We are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.
What you will do
E-Commerce
•
Define and execute the online channel strategy, with full responsibility for P&L and the promotional calendar
•
Drive media investment priorities, identifying new growth levers for the business
•
Collaborate with the Product Lines on the evolution of the online assortment
•
Continuously monitor KPIs and sales performance (conversion rate, AOV, ROAS, CAC, traffic), translating data into actionable decisions
•
Act as the reference point for HQ on the activation of new technical developments and escalation management
•
Manage relationships with key channel partners and vendors (logistics, shipping, technology)
•
Lead and develop the resource responsible for e-commerce operations
Physical Channel
•
Ensure the commercial performance of the store, continuously monitoring key KPIs (conversion rate, sales, profitability)
•
Define the promotional plan and B2B commercial initiatives
•
Oversee service standards and the in-store customer experience, in line with brand values
•
Oversee stock flows, ensuring proper inventory management
•
Manage the store’s P&L
•
Coordinate and develop the store team, stepping in directly to address operational issues