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Darwin AI
Paid Media Marketing
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Location
Santiago, Santiago Metropolitan Region, Chile
Work mode
hybrid
Type
full-time
Seniority
Senior
Experience
3+ yrs
Department
Marketing
Company size
201–500 people
Posted
Apr 15, 2025 · 1y ago
Verified live
4h ago
At a glance
Summarised by Seekless from the posting.
Must have
6
3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments)
Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
Proven experience running campaigns on LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through data-first strategies)
Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
Solid engineering + analytics skills - able to automate analysis, uncover insights, and turn them into results
Hands-on with A/B testing frameworks, retargeting, dynamic segmentation, automation flows
Eligibility
1
Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you're based)
Skills
LinkedIn Ads
Google Ads
Meta Ads
TikTok Ads
Google Analytics
HubSpot
CRM
Power BI
Data Studio
Tableau
Benefits
Language classes
Premium license
Paid time off
Hybrid work
Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.
Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.
Paid media will bring 25%+ of our customers. We’re going for 10,000+ of them.
You’ll own it all: LinkedIn, Google, Meta, TikTok.
About the role
About the role
•
Scale paid marketing campaigns while keeping CAC/ACV in check.
•
Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
•
Launch experiments across countries, regions, languages, channels, and formats.
Test fast. Learn faster. Automate everything.
•
Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
•
Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
•
Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
•
Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
•
Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
•
Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
•
Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
•
Manage freelancers and external talent to boost speed and scale.
Requirements
•
3+ years in performance marketing, digital analytics, or marketing automation
(ideally in B2B or SaaS environments)
•
Background in Industrial Engineering or similar quantitative/technical fields
•
Strong knowledge of SaaS metrics:
CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
•
Proven experience running campaigns on:
LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads
(+ demand gen through data-first strategies)
•
Data mindset:
Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
•
Solid engineering + analytics skills
Able to automate analysis, uncover insights, and turn them into results
•
Hands-on with:
A/B testing frameworks, retargeting, dynamic segmentation, automation flows
•
Open to travel between São Paulo and Buenos Aires
(up to 2 weeks/month depending on where you’re based)
Benefits
·
Language Classes:
Enhance your communication skills with free language courses (English, Portuguese, Spanish).
·
OpenAI Premium License:
Complimentary premium access to OpenAI tools for personal and professional projects.
·
Paid Time Off:
25 days/year of vacation and holidays for optimal work-life balance.
·
Soft Hybrid Work:
Join the team in our Co-Work offices 3 days per month for collaborative engagement.
More roles at Darwin AI
Support Executive
Sales Development Representative (SDR) Leader
Marketing Analyst
Product Owner
Sales Development Representative (SDR)
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