The Associate Athletics Director for Sports Analytics leads the department’s strategy for data, analytics, and artificial intelligence across all 23 varsity sports. This role turns recruiting, performance, resource-allocation, and academic questions into practical tools that coaches and administrators trust and use — strengthening recruiting, competitive performance, and student-athlete development while safeguarding privacy and meeting university, conference, and NCAA requirements. This individual leads the department’s efforts to distinguish itself in the application of sports analytics, tracks what other universities are doing in this space, and identifies new opportunities for W&M.
The ideal candidate is a sports leader who is highly capable with data and technology. Success depends on credibility with coaches, campus partners, sound executive judgment, and the ability to convert complex information into clear, usable decisions in an ever-evolving manner.