Senior Manager, Marketing, Brand Management, TH China
LocationShanghai
Typefull-time
SenioritySenior
Experience8–15 yrs
DepartmentMarketing
Company size10,000+ people
PostedNov 19, 2024 · 1y ago
Verified live14h ago
At a glanceSummarised by Seekless from the posting.
Must have15
8-15 years of related experience
Bachelor degree required
Strategizing, creating, and executing against a seamless consumer centric brand message
Build emotional connections to consumers to increase brand equity
Land clear, compelling and integrated communication rollouts from concept to consumer
Lead cross-functional aligned Go-To-Market strategy and execution
Initiate, drive and work on China relevant collaboration and capsule collection projects
Create local relevant and resonating looks and product stories
Drive briefing process to IMC or creative agency
Consolidate and integrate Global/APAC Go-To-Market plan with local plan
Support development and interpretation of marketing objectives and brand visual materials
Deliver proactive insights and action recommendations to marketing team
Campaign review and analysis for KPIs and business relevancy
Entrepreneurial spirit and collaborative approach
Manage training and sharing with outside partners
Eligibility1
Follow all company policies, procedures, and standards
Design Your Future at PVH
Senior Manager, Marketing, Brand Management, TH China
About the role
Position Summary: (Please provide a brief summary of the overall purpose of this role):
The candidate is responsible for uniting China local consumer-facing programs. Strategizing, creating, and executing against a seamless consumer centric brand message across the market.
With a distinct connection to the consumer, the candidate is responsible to build emotional connections to our current and potential consumers with the main objective to increase our brand equity across our lifestyles, by bringing the brand’s purpose to life.
Responsible for landing clear, compelling and integrated communication rollouts, from concept to consumer, concrete strategy will support a consumer centric GTM approach.
Working in close collaboration across APAC and local cross function teams, the candidate is a key player for making the Tommy Hilfiger brand stand out among the fashion industry in China market.
With an entrepreneurial spirit and collaborative approach, the candidate will navigate work and feedback through a structured process and remain open to others’ ideas.
Responsibilities
Primary Responsibilities/Accountabilities of The Job (Please list and describe the most important duties of the role):
Go-To-Market Strategic Planning:
•
Strategizing, creating, and executing against a seamless consumer centric brand message.
•
Lead cross-functional aligned Go-To-Market strategy and execution of meaningful messages to increase our brand desirability and contribute to commercial impacts.
•
Initiate, drive and work with related parties on China relevant collaboration and capsule collection projects.
•
Create local relevant and resonating looks and product stories for local brand campaigns, assets creation, to unlock business opportunities and boost efficiency.
•
Drive the briefing process to IMC or creative agency for creation of assets from GTM perspective, always putting social, digital at the center.
•
Consolidate and integrate the Global/APAC Go-To-Market plan and assets, integrated with local plan.
Result Driven Project Management:
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Support the development and interpretation of marketing objectives and all brand visual materials to maintain the good consistent brand image.
•
Deliver proactive and relevant insights & action recommendations to the mkt functional team.
•
Responsible for campaign review and analysis for both marketing in-process KPIs and business relevancy.
Team Player:
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Ensure to follow all company policies, procedures, and standards to ensure consistency and compliance.
•
Manage training and sharing with outside partners to embrace new trends and ensure consistency with brand guidelines.