To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.
Key Responsibilities
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End-to-end execution of Lifecycle Marketing (LCM) campaigns.
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Email marketing operations and campaign management.
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Support migration and platform transition activities through November 2026.
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Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
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Audience segmentation, targeting, and campaign analysis.
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Support growth and experimentation initiatives across HSI and Wave4 markets.
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Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.
Skills & Attributes for success
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Hands-on experience in CRM/Lifecycle Marketing.
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Strong understanding of email marketing platforms and campaign execution.
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Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
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Data-driven mindset with strong execution capabilities.
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Ability to independently manage day-to-day campaign operations.